With three books ready to hit the market in the coming months, two teams are working hard on their Social Media Strategy Document, which covers everything from who they aim to reach with their social media campaign to when this campaign will be launched and—most importantly—how they plan to execute their ideas. The document is extensive, and for every platform they utilize (Facebook, Twitter, Instagram, Tumblr, etc.), there is “paperwork” to be done. So, where do I come in?
Even though social media theoretically closes the distance between an author and their readers, it sometimes seems to me that the opposite is true. Just looking at a particularly famous author’s feed, I’m highly aware of the statistical improbability of actually getting their attention on Twitter. As of early October, J. K. Rowling had 8.44 […]
I know all of you have been wondering, what has Ooligan’s social media manager been doing since you last heard from her? Lots, guys. Lots. We are four weeks into fall term and already so much has happened. New department leads have taken over for those who graduated in the spring, and every book is […]
The launch of Kait Heacock’s debut collection Siblings and Other Disappointments is almost upon us and I, for one, cannot wait to share it with you. I started at Ooligan in the spring of 2015, the same term that we as a press voted to acquire Siblings, so I’ve been with it since the very […]
Transition is always a tricky thing. No two people use the same organizational system, the same naming conventions, the same rabbit hole of folders. Nevertheless, we all step into our predecessor’s shoes, dive into the work, and hope to make sense of it on the other side. Beginning my work leading Ooligan’s marketing department has […]
I’m the brand new social media department lead doing what all the other brand new department leads are trying to do over summer: learn the ropes and not mess up too badly. In my case, that means I’m working hard to keep our blog on schedule and running smoothly, to be active on our social […]