Social media monitoring and outreach is an important part of the marketing machine here at Ooligan Press, and since we and a number of our authors were involved in Wordstock 2017, we did a quick analysis of Wordstock’s social media “footprint” via two platforms: Twitter and Instagram. This isn’t an exhaustive analysis, but having a cursory understanding of the conversation surrounding events like Wordstock can provide information for where the festival is at and how Ooligan Press fits into its narrative as a premier literary event.
Social Media
Grand Designs
By T. J. Carter @tjudsoncarter
Another season has passed for the 50 Hikes in the Tillamook and Clatsop State Forests team, and the project feels ever more real to us. Since our last update, our talented design team has brought together the many elements of this book—the photographs, maps, illustrations, informational icons, and text—into a cohesive product.
The Promotional Value of Author Websites
By Jasmine Gower
Simplicity may seem a poor approach to standing out in the expansive internet, but websites can be one of an author’s most useful tools in book and career promotion, and it doesn’t take much to effectively connect with an audience.
I Ain’t No Followback Girl: Social Media’s Place in the World of Publishing
By Katie Fairchild @km_fairchild
At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
Alaska in the 90s: Get Ready to Hear More About THE OCEAN IN MY EARS on Social Media
By Emily HagenBurger @ehagenburger
p>We’re also lucky that the novel itself is a treasure trove of hilarious lines, mostly from its protagonist, 17-year-old Meri Miller. Take this, for example: “Alaska’s like two thousand miles away from anywhere cultured. No offense, Canada.” Keep an eye on Ooligan’s social media profiles this summer and fall to hear more about the upcoming The Ocean in My Ears.
Social Media Book Giveaways & You: Why Giveaway Culture Matters
By Joanna Szabo @Joanna_Shwaba
Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.