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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Social Media

Preorder Gifts As a Marketing Strategy

By Faith Muñoz @FaithAMunoz

November 27, 2019 by OoliganPress Leave a Comment

Preorder Gifts As a Marketing Strategy

Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.

Filed Under: Marketing Tagged With: amazon, bookmark, books, bookstore, consumer, Descendant of the Crane, discount, Elizabeth Lim, gifts, Hafsah Faizal, incentives, Joan He, Julie Murphy, library, Marketing, marketing strategy, preorder, preorder campaign, product, Puddin', Social Media, Spin the Dawn, twitter, We Hunt the Flame

Transmedia Marketing Is the Future of Publishing

By Tia Hilts

November 13, 2019 by OoliganPress Leave a Comment

Transmedia Marketing Is the Future of Publishing

Transmedia marketing uses the world-building concepts of transmedia storytelling to create awareness campaigns, maintain or spark media buzz, and generate fan involvement. Instead of broadcasting a concise message across multiple advertising mediums, it focuses on creating opportunities for engagement, encouraging fans to interact with it and make it their own.

Filed Under: Marketing Tagged With: Advertising, books, broadcasting, campaign awareness, engagement, independent press, Marketing, Snapchat, Snapchat filter, Social Media, transmedia marketing, transmedia storytelling, trends in publishing, worldbuilding

How to Find the Best Review Bloggers

By Sydnee Chesley

October 30, 2019 by OoliganPress Leave a Comment

How to Find the Best Review Bloggers

Like it or not, review bloggers and social media influencers are still some of the best people to help promote your book. It doesn’t matter how many ads or social media posts you’ve created for your book if no one who matters is talking about it. The power that makes an influencer so, well, influential is called word-of-mouth marketing.

Filed Under: Marketing Tagged With: bloggers, blogging, books, contact list, influencer marketing, Internet, macro-influencer, micro-influencer, review blogs, review request, Social Media, social media influencer, WOM, WOM marketing, word of mouth, word-of-mouth marketing

6 Tips to Help Authors Reach Niche Audiences

By Victoria Raible

September 11, 2019 by OoliganPress Leave a Comment

6 Tips to Help Authors Reach Niche Audiences

Authors have heard the same things over and over again on how to market their books: you must be on social media, you must be a big fan of your genre, you must create a dedicated fan base, etc. And while that’s all solid advice, most of it is geared toward reaching a general readership. Depending on what you’re writing, there are many more opportunities to grow your readership and visibility. The following tips are ultimately meant for authors writing in niche genres—we’re talking knitting books, self-help books, cookbooks, fitness books, anything directed at a very specific market—but any author could find ways to implement this advice.

Filed Under: Marketing Tagged With: author marketing, community, Marketing, marketing strategies, niche books, niche genres, niche publishing, Social Media

Building a Social Media Following for Aspiring Authors

By Melinda Jasmine Crouchley

September 6, 2019 by OoliganPress Leave a Comment

Building a Social Media Following for Aspiring Authors

Where do you go first? Out of the plethora of social media options available, which is going to net you the most bang for your buck? Which is going to be the most efficient and effective use of your time?

Filed Under: Marketing Tagged With: audience, author, brand identity, branding, Facebook, goodreads, instagram, Marketing, media, Ooligan, personal, personal brand, pinterest, portland state university, publishing, Social Media, twitter, website

Events and Outreach: What’s That?

By Denise Morales Soto @dmoralessoto

August 16, 2019 by OoliganPress Leave a Comment

Events and Outreach: What’s That?

Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.

Filed Under: Inside Ooligan Tagged With: Authors, conference, departments, Marketing, Ooligan, outreach, press, projects, publicity, publishing, Social Media, teams, w2p, Write to Publish

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