Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
Social Media
Are Book Blogs Still A Worthwhile Marketing Tactic for Authors?
By Sophie Concannon
With the accessibility of Twitter and TikTok, are book blogs even worth considering as a platform for promoting books?
Personal Branding: How to Market Yourself as a Publishing Professional
By Shalyn Schipper
At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
Booktok: Is Tiktok Selling Books?
By Emma St. John @emmacathryyn
Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
The Simple Way to Start Your Social Media Research
By Alix Martinez
Social media research is an integral part of building a strong social media strategy. It forms the building blocks of your social media campaign and is an incredibly helpful guide to get everyone on the same page in a short amount of time. With that being said, if this is your first time working on a social media strategy, it may seem daunting going into it. These tips will help ease your fears and break down the process.
Tips for Getting Your Author Ready for an Instagram Takeover
By Alix Martinez
Social media is a great way to generate publicity for a book, and one trend that has recently gained popularity is Instagram takeovers. For authors who aren’t familiar with Instagram, the platform can look incredibly complicated at first glance.In this post I will offer tips to get your Instagram-newbie author ready for a takeover in no time!