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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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How Personal Branding Can Impact Getting Your Book Acquired

By Taylor Thompson @taylormegon

January 28, 2019 by OoliganPress Leave a Comment

How Personal Branding Can Impact Getting Your Book Acquired

Personal branding, especially as a writer, is complicated, confusing, and—unfortunately—completely necessary. While your presence and brand online aren’t the only factors that contribute to your publishing dreams or successes, your personal brand does have a huge impact on how both readers and publishing professionals alike will see you. We’ll let you in on a little secret: you’re easy to find on the internet. And yes, we do check.

Filed Under: Manager Monday Tagged With: Acquisitions, blogs, branding, community, Facebook, instagram, newsletter, personal, Social Media, twitter, website, writing

Photography & Social Media: It’s not Terrifying, I Promise

By Sadie Verville @sadieverville

January 21, 2019 by OoliganPress Leave a Comment

Photography & Social Media: It’s not Terrifying, I Promise

Big companies have the money to outsource photographers, and that’s great. It provides freelance photographers work and gives them a great source of income. Many smaller businesses, and especially publishers, do not have those kinds of resources. So we have to make do. But how?

Filed Under: Manager Monday Tagged With: branding, Editing, indie press, lightroom, photography, publicity, publishing, Social Media, stock photos, VSCO

Should you judge a book by its trailer?

By Kimberley Scofield @kmscofie

January 18, 2019 by OoliganPress Leave a Comment

Should you judge a book by its trailer?

Marketing is easily one of the most expensive parts of making a book, and with digital media here to stay, publishers use any digital marketing tools they can for promotion.

Filed Under: Marketing Tagged With: book trailer, books, Digital marketing, Marketing, media, movie, movie trailer, social, Social Media, trailer, trailers, video

No Review Required

By Denise Morales Soto @dmoralessoto

November 26, 2018 by OoliganPress Leave a Comment

No Review Required

Book Hauls are relatively simple videos that require minimal editing and preparation on the creator’s side, apart from having a nice pile of books to show us. But these are some of the most influential videos BookTubers can put out. Which is why not only are audiences keeping a close eye on them but authors and publishers as well.

Filed Under: Marketing Tagged With: Authors, book haul, book marketing, BookTube, Marketing, Marketing plan, Social Media, YouTube

Leading and Learning at Ooligan Press

By Megan Huddleston @MNHuddleston

November 21, 2018 by OoliganPress Leave a Comment

Leading and Learning at Ooligan Press

It was only my second week here at Ooligan, and I was already at the table, as they say out in the corporate world. But all I could think about was, “What is live tweeting?”

Filed Under: Inside Ooligan Tagged With: Social Media, Teamwork, twitter, Write to Publish

Brief Art Lesson on the Bookstagram

By Sadie Verville @sadieverville

October 10, 2018 by OoliganPress Leave a Comment

Brief Art Lesson on the Bookstagram

Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.

Filed Under: Marketing Tagged With: Art, Authors, blogging, books, bookstagram, colors, community, Design, frequency, history, indiepress, instagram, Marketing, photography, pictures, PNW, Portland, press, publicity, smallauthors, Social Media, strategy, YA

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