The pub date for 50 Hikes in the Tillamook and Clatsop State Forests (March 1, 2018) is so close we can already smell the pristine forest air.
It is no secret that some authors prefer their solitude when working, and an author’s work is never done. With the ever-expanding digital world, they now have more opportunities to connect with their readers without ever leaving their writing caves.
Just having social media and posting occasionally isn’t enough. In order to garner engagement, you need to know who you are; you need to build a brand. Here are a few tips for cultivating and maintaining your brand in the publishing industry.
Social media monitoring and outreach is an important part of the marketing machine here at Ooligan Press, and since we and a number of our authors were involved in Wordstock 2017, we did a quick analysis of Wordstock’s social media “footprint” via two platforms: Twitter and Instagram. This isn’t an exhaustive analysis, but having a cursory understanding of the conversation surrounding events like Wordstock can provide information for where the festival is at and how Ooligan Press fits into its narrative as a premier literary event.
Another season has passed for the 50 Hikes in the Tillamook and Clatsop State Forests team, and the project feels ever more real to us. Since our last update, our talented design team has brought together the many elements of this book—the photographs, maps, illustrations, informational icons, and text—into a cohesive product.
Simplicity may seem a poor approach to standing out in the expansive internet, but websites can be one of an author’s most useful tools in book and career promotion, and it doesn’t take much to effectively connect with an audience.