We were very honest when posting these pictures. It wasn’t like we were saying in mid-December, “This is what the forest looks like right now! Go try it and tell us how it goes!” But the pictures did allow us to create social media content highlighting the beauty of these forests and reminding those of us who were still hibernating that Oregon (and the Pacific Northwest in general) can be a very beautiful place in the spring and summer. It allowed us to get people excited for new adventures after they finally thawed out.
As we are both primarily internet-dwelling creatures, the natural progression was to explore Twitter. But seriously, from the time we spent on Twitter, we noticed a large community of agents, editors, authors, and more using the Twitter community to broaden their reach and visibility. The community of writers and publishing professionals on Twitter is vast, but there are a few aspects of the engagement that we thought could help us spark new connections: manuscript wish lists, Twitter pitch events, and personal branding (find us @alyssalschaffer and @joanna_shwaba).
This book is special to us because it’s more than just another book. It introduces Northwesterners to beautiful yet relatively unexplored areas in our backyard. It’s about showing people that these forests, which have been famously devastated by fire and logging, are now viable playgrounds for horseback riders, cyclists, hikers, and campers.
Short-format poetry has made a serious splash on the literary scene by use of social media. Platforms such as Instagram, Twitter, YouTube and Tumblr are giving writers immediate international visibility. These writers are self-published, with full control of their own media presence. And unlike any other generation, we’re seeing a more interactive aspect of poetry, as writers have the ability to directly connect with their audiences and receive instantaneous feedback.
As Ooligan Press’s social media manager, one of the most common questions I receive is how to best schedule social media posts. A post that is perfectly punchy and easily searchable is worth nothing if no one sees it. So many posts are filtered through social media managers that it’s impossible to post and schedule all of them by hand, so I recommend using a scheduling software to make your job easier.
You’ve probably never heard of Litsy, and you’re not the only one. But what is it exactly? Litsy is a mobile iOS app (an Android version is in the works) that launched in the spring of 2016 by the founders of Out Of Print, a clothing company all about books. It brands itself as “a place to organize, interact with, and document all things books,” and Bookriot has deemed it as what would result “if Instagram and Goodreads had a perfect baby.” The layout looks and feels like the Instagram app, and similarly, you can scroll through a timeline of images uploaded by users. If you want to find something more specific—perhaps you are looking for reviews on a book you are considering purchasing—you can use the search tool to find authors, titles, etc. Essentially, it is an ideal marketing tool for those wishing to promote upcoming titles.