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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Social Media

Designing Basic Social Media Images for Your Book

By Riley Robert @RileyRober14

March 28, 2022 by OoliganPress

Designing Basic Social Media Images for Your Book

Are you lost when it comes to designing social media images for your upcoming book? This step-by-step guide walks you through the process of creating basic social media images to promote your book, including the preferred image dimensions for several social media platforms.

Filed Under: Manager Monday Tagged With: Book Promotion, canva, creating content, Design, Facebook, instagram, Social Media, social media design, twitter

The Problem with Book Covers

By Ivory Fields @wratchetwriter_

March 25, 2022 by OoliganPress Leave a Comment

The Problem with Book Covers

It’s no secret that the media is image-obsessed and has a problem with whitewashing and gender stereotyping. From magazine covers doing Photoshop “touch-ups,” to fandoms having an issue with a character’s casting in a film, to debates about the term “chick flick” or just how overly pink “girl” toy shelves are. For the publishing world, book covers are a problem we have to fix.

Filed Under: Design, Publishing Tagged With: BIPOC, books, Covers, Design, gender marketing, lgbtqia, Marketing, Social Media, YA

COURT OF VENOM Ramps Up for Its Spring Launch

By Wren Haines

March 14, 2022 by OoliganPress Leave a Comment

COURT OF VENOM Ramps Up for Its Spring Launch

Time is flying by for our upcoming fantasy title, COURT OF VENOM. The books are in, and our team is in the awareness phase of our social media campaign. I am so excited about all of the amazing ideas our team has come up with, and I’d like to share some of them!

Filed Under: Start to Finish Tagged With: bookmarks, court of venom, Facebook, fantasy, giveaway, goodies, instagram, launch events, Social Media, swag, twitter

When the Pub Date Changes: A Project Manager’s Experience

By Stephanie Johnson Lawson @sjohnsonlawson

February 28, 2022 by OoliganPress Leave a Comment

When the Pub Date Changes: A Project Manager’s Experience

In late December, our publisher was informed that a major portion of the shipment that was en route to our distributor was lost. She acted fast, looping in the Design Manager, Operations Manager, and me, the Project Manager, and we did some major troubleshooting. FedEx was attempting to locate the shipment, hopeful that it would be found after the holiday backlog cleared. The publisher reached out to Ingram, our distributor, to see if it was feasible to use their print-on-demand service to ensure we would have books in time to meet the industry deadline for new titles. Because of many factors (timing, holiday closures, and staffing numbers), the success of this option was not guaranteed. Ultimately, moving the publishing date forward a month was the best solution.

Filed Under: Start to Finish Tagged With: CoreSource, covid-19, dates, Design, distribution, flash fiction, Ingram, Kingry, Marketing, metadata, New Release, ooligan press, print-on-demand, Printing, project management, publicity, publishing, receiving, shipping, Social Media, supply chain, Teamwork, timeline

How BookTok Made Me Fall in Love with YA Fiction

By Sarah Bradley

February 4, 2022 by OoliganPress Leave a Comment

How BookTok Made Me Fall in Love with YA Fiction

While TikTok has been utilized by publishers, authors, and bookstores, I have found that most of my BookTok book recommendations have come from laypeople or avid readers who love books but do not have any vested interest in book sales.

Filed Under: Marketing Tagged With: book recommendations, booktok, Gen Z, Marketing, Social Media, tiktok, ya fiction

Book Marketing on a Budget for Indie Authors

By Kaylee Lovato

January 19, 2022 by OoliganPress Leave a Comment

Book Marketing on a Budget for Indie Authors

Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.

Filed Under: Marketing Tagged With: ads, advertisement, amazon, audience, Book Promotion, book sales, budget, content, fiction, independent, indie authors, indie press, Indie Publishing, Marketing, promotion, Rob Dircks, sales, science fiction, Self-Publishing, Social Media, spreadable, spreadable media

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