Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.
Social Media
Masters of Pantology: Publishing and Ooligan Press
By Chris Leal
As an alternative to the worn-out phrase “jack of all trades,” Thesaurus.com provides a term you may never have heard of before: “pantologist.” Pantology is the systematic view of all human knowledge, and it was written about at length by a man named Roswell Park. Certainly there aren’t pantological handymen roaming the halls of Portland State, but “Oolies,” as the Ooligan staff members are called, provide a sufficient knowledge base for the development of the many systems needed to run the press.
Guerrilla Marketing: How Does It Work?
By Dani Nicholson @danielluhh72
You might be asking yourself, How can my target audience read my book if they don’t even know about it? How can I make my product stand out? Is it possible to market my product on a budget? The answer to your questions might just be guerrilla marketing.
Five Important Lessons We Learned from Freelancing
By Adrian Burke & Jenny Kimura
Do you like making your own schedule and choosing your own projects? Are you someone who doesn’t mind being home all day and is probably also a night owl? Chances are you’ve thought about being a freelancer, perhaps for design, editing, or marketing. The publishing world, like many other industries, is increasingly relying on outsourcing […]
Branding for Authors: Is It Authentic?
By Sadie Verville @sadieverville
Authors are, in a sense, a business unto themselves. In a digital age when personal presence is what sells the book on social media, it is critical for authors to have a consistently branded page or account for users to follow and engage with. But this consistency, this need to post only certain tweets or pictures, might be considered the epitome of the “social media as a false reality” argument. Does having a consistent brand make someone inauthentic online?
Instagram Introduced Alt Text
By Brittney Finato @finatography
We live in a world that was created for those who are seeing. Think about it, how many times a day do you pass a sign or an advertisement? Probably more times than you can count. The internet is a place that can break those barriers and it’s slowly becoming more and more accessible. But, of course, we all have a role to play here. Taking the time to add this text to your image can give your followers a fuller experience of your work. And who doesn’t want that?