Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
Social Media
Building a Brand: Production Goals for COURT OF VENOM
By Wren Haines @haineswren
Our team has started laying out our social media strategy document (SMSD) as well as our branding brief. The latter will inform our team on what themes and palettes to use in our social media collateral. Since we already have not only our cover but also a fully designed booklet, we have a lot of our branding cut out for us.
Choosing the Right Social Media Platform to Promote Your Book
By Elaine Schumacher
Posting in an authentic and engaging way can widen your audience and generate buzz around your title, but a smart social media strategy requires an understanding of who is using each platform and why, and what aspects of a book translate best across each network.
SHORT, VIGOROUS ROOTS: A Brief Account of a Project Team’s Blurb Journey
By Stephanie Johnson Lawson
The process of requesting blurbs begins with a massive contact sheet—a focused list of people who may be interested in writing a blurb for the book. It involves reaching out to a lot of people: “the more names, the more likely you are to get a yes,” Tucker says, adding that we want to ask people who have a “strong connection with both [the] audience and the material…because the more focused the blurb list is on your audience, the better.” In our case, this all proved true.
BookTok: The New Platform for Independent Bookstores
By Frances K. Fragela Rivera
The key to these promotional videos is that the content on TikTok is randomized—this means that anyone can stumble upon the store’s account, which makes reaching new customers relatively simple. By reaching out and establishing a presence in communities like BookTok, independent bookstores can definitely increase sales and establish more loyal customers.
The Beginning of Our New YA Title
By Luis Ramos @luissoto805
Everyone likes Filipino food, and we are shamelessly capitalizing on that love. After all, when else will we get to work on a book with the words “egg rolls” in the title?