Madisen Kuhn woke up one February morning to find that her self-published poetry book from five years ago was suddenly on Amazon’s list of best sellers. How? A viral video.
social media marketing
Metadata is the language we use to describe products when we are unable to have these products at hand.
Luckily for us in book publishing, we get to use gifs on social media. Even better, we get to MAKE gifs for social media. Personalized gifs of books or events that catch followers’ eyes and get them to stop scrolling and maybe even nurture an interest in reading the wise words of our authors.
Oh, what’s this? A soapbox? For moi? Don’t mind if I do. If there’s one thing I learned while serving as the social media manager for Ooligan Press, it’s that digital marketing is severely misunderstood—and often criminally undervalued—when it takes the form of a tweet, an Instagram photo, or a Facebook post. Despite the fact […]