Will Self asserts that the great literary fiction novel is falling from popular demand and will only continue in society as a source of entertainment for a select few. History preserved in the present, like “easel painting or classical music . . . a subject for historical scholarship rather than public discourse.” In a world where big publishers absorb smaller publishers at an alarming rate, I’ve started thinking perhaps he’s right, but what is an aspiring publisher to do?
Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
For more than a decade Wordstock has supported the local literary community by hosting workshops, author readings, and the ever-dazzling book fair, where publishers large and small (such as yours truly) can interact with readers and aspiring authors alike. As vendors at this year’s festival, we particularly enjoyed speaking with everyone who came by our […]