Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
From intimate readings to established conferences and book festivals, we’ve spent a lot of time over the past few months arranging opportunities for the world—at least our Pacific Northwest corner of it—to meet our books and their authors. There have been plenty of volunteer schedules to fill, promotional marketing and social media posts to plan, and boxes of books to cart to and fro. In return for that work, we’ve watched our authors delight and charm audiences while their books are admired, applauded, and carried away to new homes. So where in the world have we found Ooligan authors this fall?
At the end of the day, my job is really about creating shareable, engaging content. By posting about Ooligan books long before and after they’re published, my goal is to start a discussion, to get people jazzed about our books.
Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
“I was shocked to learn on my first day at Ooligan Press that everything was completely student run.”
Where do great writers come from? Did Ernest Hemingway suddenly appear to us as a best-selling author, like gray-eyed Athena from mighty Zeus’s head? Did John Steinbeck begin his career by landing a multimillion-dollar book deal with a publishing conglomerate? Nope. These authors—and most of your favorites—got off to a more modest start. Hemingway’s first […]