As storms brew in the sky eight months out of the year, so too do the erroneous desires of the fickle-hearted. It should come as no surprise that the Pacific Northwest is often the setting for thrillers and cozy mysteries. Recognizing the morose underbelly rustling sleepily beneath the state’s beautiful flesh, these Oregon authors are taking those creepy campfire stories to the next level with their Pacific Northwest cozy mysteries.
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?