While part of the goal of a launch party is, of course, to commemorate all of the hard work of the author and the publishing team, these parties are also a marketing opportunity, and customizing the party to match the content of the book is a key element of that.
Sleeping in My Jeans
Gendered Book Covers and Why Boys Read Less than Girls
By Sydnee Chesley
In 2016, Scholastic conducted a survey on over two thousand US children ages six to seventeen and found that when it came to reading, boys generally do not like it as much as girls do.
Exploring Video Games and Interactive Media in Publishing
By Faith Muñoz @fmunoz247
A whole generation of children is learning to read from a screen rather than a book. What could this mean for the future of the publishing industry? For one, it means we can no longer ignore the influence of ereaders, audiobooks, interactive reading apps, and video games on future and current readers.
The Role of Empathy in YA
By Jasmine Gower
Empathy is not so much feeling something about a character, but feeling something with a character. It is not only being sorry for a character when they struggle and happy when they succeed—it’s about the reader experiencing those trials and victories as if they were their own. And when those trials and victories are rooted in immediate real-world issues, there’s more at stake than well-written characterization.
Sleeping in My Jeans Changes Hands
By Mackenzie Deater
Spring term is the time for new managers, and what’s interesting is that each new project manager will be taking on a project in a different stage from all of the other book projects. On the Sleeping in My Jeans team, new project manager Monique Vieu will be taking the helm just as our marketing strategy really kicks in.
An Interview with Connie King Leonard
By Kristen Ludwigsen
Connie King Leonard is the author of Sleeping in My Jeans, a YA novel about a teen girl who has to live out of her car with her mother and young sister. I had the pleasure of sitting down with Connie to discuss what inspired her to write a book about being homeless, what message she hopes it will send, and the unique protagonist at the center of it all—Mattie Rollins.