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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Simon & Schuster

Publishers Are Making Room for Smart Speakers

By Alix Martinez

June 24, 2020 by OoliganPress Leave a Comment

Publishers Are Making Room for Smart Speakers

Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.

Filed Under: Digital, Publishing Tagged With: accessibility, AEO, alexa, amazon, audiobooks, digital, Google+, harpercollins, Marketing, SEO, Simon & Schuster, smart speakers, technology

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

By Melinda Jasmine Crouchley

July 5, 2019 by OoliganPress Leave a Comment

Big Logos, Big Business: Breaking Down Logo Design in Publishing’s Big Five

Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?

Filed Under: Design Tagged With: big five, branding, Design, Hachette Book Group, harpercollins, HBG, logo, logo design, Macmillan, Marketing, Ooligan, Penguin Random House, portland state university, publishing, Simon & Schuster

Recent Developments in Subscription Reading Services

By Zach Eggemeyer

August 27, 2014 by OoliganPress Leave a Comment

Recent Developments in Subscription Reading Services

We here at Ooligan Press have been watching recent developments in subscription reading services closely. In May, the two largest providers of subscription reading services for trade books—Oyster and Scribd—announced that 10,000 e-books from Simon & Schuster’s backlist would become available to subscribers. Until then, HarperCollins was the only publisher of the big five to […]

Filed Under: Publishing Tagged With: e-books, harpercollins, ooligan press, oyster, Recurring revenue models, Scribd, Simon & Schuster, Subscription reading services

Self-Publishing Together

By Ooligan Press

April 10, 2013 by OoliganPress Leave a Comment

By Drew Lazzara The thing that surprises me most about the evolution of the publishing industry is a gut feeling I have that lots of people really don’t like the publishing industry. That surprises me because, at its absolute worst, publishing seems so benign. Most of the time, publishers just make books, and for that […]

Filed Under: Publishing Tagged With: books, communities, Covers, Design, Editing, fiction, future, judgment, publishing, Reading, Self-Publishing, Simon & Schuster, Swiss, writing

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