Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.
Simon & Schuster
Book publishing is a centuries-old tradition, so the logos and brands have been slightly updated over time to reflect current marketing and branding trends. But are publishers doing enough to keep their symbols fresh, relatable, and contextual for modern readers?
We here at Ooligan Press have been watching recent developments in subscription reading services closely. In May, the two largest providers of subscription reading services for trade books—Oyster and Scribd—announced that 10,000 e-books from Simon & Schuster’s backlist would become available to subscribers. Until then, HarperCollins was the only publisher of the big five to […]
By Drew Lazzara The thing that surprises me most about the evolution of the publishing industry is a gut feeling I have that lots of people really don’t like the publishing industry. That surprises me because, at its absolute worst, publishing seems so benign. Most of the time, publishers just make books, and for that […]