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SEO

Demystifying Book Metadata

By Stephen Hyde

March 6, 2019 by OoliganPress Leave a Comment

Demystifying Book Metadata

The scene opens on a classroom. The students’ eyes are glazed over from the glow of the computer screens, half of them open to D2L, the other to some Instagrammer’s latest post. The professor asks the question, “What is metadata?” and one person, with a fox-like grin on their face, raises their hand and calls out, “It’s data about data.” Everyone breaks out in applause, confetti rains from the ceiling and cupcakes are served. This has happened to me more times than I can count, and yes, a quick hand raise asking for clarification could have solved all my problems but then I wouldn’t have had a blog post idea. So come with me as we take a journey on self-education and find out what all the fuss is about metadata and why you should actually care about it.

Filed Under: Marketing Tagged With: amazon, Barnes and Noble, copy, data, discoverability, ebook, keywords, Marketing, metadata, search engine, Self-Publishing, SEO

Remember This Name

By Jacoba Lawson

June 1, 2016 by OoliganPress Leave a Comment

Remember This Name

Hey, everybody! Welcome to our shiny new Start to Finish page. If you’ve been following the Ooligan Start to Finish posts closely (and there’s so much awesome stuff to read, why wouldn’t you be?), you’re already familiar with this project. Just in case you’ve been busy or (better yet) are reading this post in the […]

Filed Under: Start to Finish Tagged With: Brian K. Friesen, brought to you by the letter K, developmental editing, Editing, On the Waterline, SEO, Star Wars, start to finish, world domination

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