• Skip to content
  • Skip to footer

Ooligan Press

Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

Main navigation

  • About
    • Submission Guidelines
    • The Graduate Program
    • Awards
    • Donate to Ooligan Press
    • Ordering Information
    • Green Press Initiative/OpenBook
  • Ooligan Blog
    • Start to Finish
  • Books
    • Frontlist
    • Fiction
    • Nonfiction
    • Poetry
    • Young Adult
    • Education and Curriculum
  • Events
    • Write to Publish
    • Transmit Culture

SEO

What the Publishing Industry Can Learn from AO3’s Tagging System

By Kelly Zatlin

December 30, 2020 by OoliganPress Leave a Comment

What the Publishing Industry Can Learn from AO3’s Tagging System

AO3’s means of organizing its content has rightfully given the website a lot of attention. So what can the publishing industry stand to learn from AO3’s tagging infrastructure?

Filed Under: Publishing Tagged With: AO3, Archive of Our Own, cataloging, fan fiction, keywords, SEO, tag wrangling, tagging, tips

Choosing the Right Metadata for You

By Anastacia Ferry @anastacialace

November 25, 2020 by OoliganPress Leave a Comment

Choosing the Right Metadata for You

All right, you’ve got a book being released soon. Congratulations! Now you’re onto the ever-daunting marketing phase where you have to plan the book launch, create social media hype, and develop the terrifying metadata. Having trouble thinking of those keywords? This can help!

Filed Under: Digital, Publishing Tagged With: keywords, Marketing, metadata, Search engine optimization, SEO

Publishers Are Making Room for Smart Speakers

By Alix Martinez

June 24, 2020 by OoliganPress Leave a Comment

Publishers Are Making Room for Smart Speakers

Smart speakers are becoming a staple in the average household and changing the way we interact with technology. Publishing companies are taking note and looking at their use of the digital space in order to attract a more tech-savvy crowd. The industry is no stranger to surviving a digital upset, but the question is how they will respond to it. Looking closer, we can already see what challenges publishers face and the innovative ideas they have brought to the table in response.

Filed Under: Digital, Publishing Tagged With: accessibility, AEO, alexa, amazon, audiobooks, digital, Google+, harpercollins, Marketing, SEO, Simon & Schuster, smart speakers, technology

Rise in the Ranks with SEO Techniques

By Vivian Nguyen

August 26, 2019 by OoliganPress Leave a Comment

Rise in the Ranks with SEO Techniques

One of the best ways you can build your brand and put your book out there is through developing your website. This serves as a place where your readers can learn more about you and your book, locate you on social media, find promotional events, and more. But with over 3.5 billion Google searches made every day, how do you ensure your website stands out? Ooligan Press encourages authors to utilize search engine optimization (SEO) techniques to bump your site higher in the ranks. Continue reading for simple tips to help your book reach the peak of its potential!

Filed Under: Marketing Tagged With: Author Websites, branding, Google+, Marketing, new author, Online, search, search engine, Search engine optimization, SEO, SEO Tips, techniques, tips, web, website, Website Rankings

Demystifying Book Metadata

By Stephen Hyde

March 6, 2019 by OoliganPress Leave a Comment

Demystifying Book Metadata

The scene opens on a classroom. The students’ eyes are glazed over from the glow of the computer screens, half of them open to D2L, the other to some Instagrammer’s latest post. The professor asks the question, “What is metadata?” and one person, with a fox-like grin on their face, raises their hand and calls out, “It’s data about data.” Everyone breaks out in applause, confetti rains from the ceiling and cupcakes are served. This has happened to me more times than I can count, and yes, a quick hand raise asking for clarification could have solved all my problems but then I wouldn’t have had a blog post idea. So come with me as we take a journey on self-education and find out what all the fuss is about metadata and why you should actually care about it.

Filed Under: Marketing Tagged With: amazon, Barnes and Noble, copy, data, discoverability, ebook, keywords, Marketing, metadata, search engine, Self-Publishing, SEO

Remember This Name

By Jacoba Lawson

June 1, 2016 by OoliganPress Leave a Comment

Remember This Name

Hey, everybody! Welcome to our shiny new Start to Finish page. If you’ve been following the Ooligan Start to Finish posts closely (and there’s so much awesome stuff to read, why wouldn’t you be?), you’re already familiar with this project. Just in case you’ve been busy or (better yet) are reading this post in the […]

Filed Under: Start to Finish Tagged With: Brian K. Friesen, brought to you by the letter K, developmental editing, Editing, On the Waterline, SEO, Star Wars, start to finish, world domination

Footer

Learn More

  • About Ooligan Press
  • Contact Us
  • Donate to Ooligan Press
  • The Graduate Program
  • Submission Guidelines
  • Ooligan Blog

Sign up for the Ooligan Press Mailing List

Subscribe
  • Email
  • Facebook
  • Instagram
  • Tumblr
  • Twitter

Search Ooligan

Copyright © 2017 | Ooligan Press