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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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selling books

Launching Faultland With a Scavenger Hunt

By Luis Ramos @luissoto805

August 23, 2021 by OoliganPress Leave a Comment

Launching Faultland With a Scavenger Hunt

After launch, the project team was hard at work conducting social media marketing and spreading the word about Faultland. While Suzy was busy visiting multiple podcasts and giving interviews, Ooligan was not quite ready to hand over the full weight of the marketing just yet. We still had one more trick up our sleeve: a Portland scavenger hunt.

Filed Under: Marketing Tagged With: book launch, book marketing, Book release, faultland, marketing strategies, Portland, Scavenger Hunt, selling books, social media strategies

Word-of-Mouth and The Adulterants

By Emily Frantz @Youngestelf

September 24, 2018 by OoliganPress Leave a Comment

Word-of-Mouth and The Adulterants

On the surface, The Adulterants is a dry, witty, coming-of-age story about a manchild. But manchildren aren’t going to buy the book for themselves. They probably wouldn’t ever walk into a bookstore of their own volition, and they certainly wouldn’t openly identify themselves as a manchild in need of self-reflection. Instead, Tin House targeted the people in their lives who wanted to intervene before it was too late.

Filed Under: Marketing Tagged With: audience, Joe Dunthorne, non-readers, publishing campaign, selling books, Social Media, The Adulterants, Tin House, unconventional advertising, word of mouth

Making the Incomparable Comparable: How Literary Agents Utilize Comp Titles

By Gloria Mulvihill

March 29, 2017 by OoliganPress Leave a Comment

Making the Incomparable Comparable: How Literary Agents Utilize Comp Titles

Realistically, most first-time authors seeking out a literary agent to pitch their book probably aren’t going to know all there is to know about their respective genre, and that is where the agent comes into play.

Filed Under: Inside Ooligan Tagged With: books, Bookworm, comp authors, comp titles, literary agents, love books, love reading, pitching books, publishing, Publishing industry, read more books, selling books

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