Book marketing is a great way to get to know a book. It not only allows one to be involved with a manuscript through the entire publishing process, but it gives those responsible for marketing books the chance to tell a story about the story. Sometimes these stories work really well, and other times ideas fall flat—that’s marketing. Nevertheless, coming up with a solid marketing plan, or even a functional concept that works well for a book, typically comes from the text itself. But even before those ideas roll out, the marketing process has started; it begins as soon as a manuscript arrives at the press.
An intimate gathering of aspiring writers and graduate students attended Portland State of Mind’s Transmit Culture: Writers at Work lecture series on October 18. The moderated conversation on balancing professional lives with artistic writing pursuits had a diverse set of panelists including a poet, a short story writer, and a nonfiction writer. The three authors—Kait […]
I know all of you have been wondering, what has Ooligan’s social media manager been doing since you last heard from her? Lots, guys. Lots. We are four weeks into fall term and already so much has happened. New department leads have taken over for those who graduated in the spring, and every book is […]