Your chosen font should invoke the messaging of the book and how you want the reader to feel while immersed in the writing. The right font is something the reader may not even notice because it flows so well with the content, whereas the wrong font can seem awkward and out of place, creating a jarring reading experience.
If typography is out in the wild, it will demand your attention whether it’s effective or not. Even unsuccessful attempts at public graphic design grab the observant onlooker’s gaze.
There are a lot of arguments out there that try to establish that one typeface is inherently better than the other. Traditionalists value the more conservative, classic sense of structure and reliability that the serif font brings to a design. On the other hand, those who favor a more modern aesthetic use sans-serif fonts to convey a sense of friendliness and informality.
One of the most important aspects of design is knowing if it will be presented digitally or in print. Knowing how a design will be presented affects several design elements, so it is crucial to be aware of your options. In today’s digital world, a lot of designs are created to be displayed on a screen. Those who like to create digital art and manipulate images for online use tend to be more familiar with things such as aspect ratios, RGB (Red, Green, Blue), and pixels. These are concepts that are useful in the computer world, but they have different counterparts in the printed world. When designing for printed projects, designers need to be familiar with bleeds, CMYK (Cyan, Magenta, Yellow, and Black), and trim size. While it is possible to create a design without deciding whether it will be used online or in print, it will save a lot of time and energy if this decision is made before beginning a design project.
Every teacher ever told me to submit papers typed in Times New Roman, twelve-point font, double-spaced; I assumed it was the be-all and end-all of professional-looking typefaces. Times New Roman was so ingrained in my being that the idea of using another typeface hadn’t even occurred to me.