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sans-serif

Arial versus Garamond: Tips of the Trade for Making Font Choices

By Emma Wolf

April 12, 2021 by OoliganPress Leave a Comment

Arial versus Garamond: Tips of the Trade for Making Font Choices

Your chosen font should invoke the messaging of the book and how you want the reader to feel while immersed in the writing. The right font is something the reader may not even notice because it flows so well with the content, whereas the wrong font can seem awkward and out of place, creating a jarring reading experience.

Filed Under: Design Tagged With: Arial, book covers, book design, book interiors, Comic Sans, cover design, font, font family, Garamond, sans-serif, serif, Text

Typography in 2020: What’s in a Trend?

By Chris Leal

July 22, 2020 by OoliganPress Leave a Comment

Typography in 2020: What’s in a Trend?

If typography is out in the wild, it will demand your attention whether it’s effective or not. Even unsuccessful attempts at public graphic design grab the observant onlooker’s gaze.

Filed Under: Design Tagged With: bold, creativity, Design, graphic design, innovation, legibility, sans-serif, serif, trends, typography

The Psychology Behind Serif and Sans-Serif Fonts

By Sean Paul Lavine

March 6, 2020 by OoliganPress Leave a Comment

The Psychology Behind Serif and Sans-Serif Fonts

There are a lot of arguments out there that try to establish that one typeface is inherently better than the other. Traditionalists value the more conservative, classic sense of structure and reliability that the serif font brings to a design. On the other hand, those who favor a more modern aesthetic use sans-serif fonts to convey a sense of friendliness and informality.

Filed Under: Design Tagged With: Design, fonts, psychology, sans-serif, science, serif, typography

The Importance of Color and Fonts in Design for Print vs. Web

By Liz Pilcher

October 2, 2017 by OoliganPress Leave a Comment

The Importance of Color and Fonts in Design for Print vs. Web

One of the most important aspects of design is knowing if it will be presented digitally or in print. Knowing how a design will be presented affects several design elements, so it is crucial to be aware of your options. In today’s digital world, a lot of designs are created to be displayed on a screen. Those who like to create digital art and manipulate images for online use tend to be more familiar with things such as aspect ratios, RGB (Red, Green, Blue), and pixels. These are concepts that are useful in the computer world, but they have different counterparts in the printed world. When designing for printed projects, designers need to be familiar with bleeds, CMYK (Cyan, Magenta, Yellow, and Black), and trim size. While it is possible to create a design without deciding whether it will be used online or in print, it will save a lot of time and energy if this decision is made before beginning a design project.

Filed Under: Design Tagged With: cmyk, color, Design, fonts, print, rgb, sans-serif, serif, web

The Times Supremacy

By T. J. Carter

September 22, 2017 by OoliganPress Leave a Comment

The Times Supremacy

Every teacher ever told me to submit papers typed in Times New Roman, twelve-point font, double-spaced; I assumed it was the be-all and end-all of professional-looking typefaces. Times New Roman was so ingrained in my being that the idea of using another typeface hadn’t even occurred to me.

Filed Under: Design Tagged With: academia, digitization, font, history, newspaper, résumé, sans-serif, serif, standard, Times New Roman, typeface, typography

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