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Book Marketing on a Budget for Indie Authors

By Kaylee Lovato

January 19, 2022 by OoliganPress Leave a Comment

Book Marketing on a Budget for Indie Authors

Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.

Filed Under: Marketing Tagged With: ads, advertisement, amazon, audience, Book Promotion, book sales, budget, content, fiction, independent, indie authors, indie press, Indie Publishing, Marketing, promotion, Rob Dircks, sales, science fiction, Self-Publishing, Social Media, spreadable, spreadable media

SHORT, VIGOROUS ROOTS: A Brief Account of a Project Team’s Blurb Journey

By Stephanie Johnson Lawson

December 13, 2021 by OoliganPress Leave a Comment

SHORT, VIGOROUS ROOTS: A Brief Account of a Project Team’s Blurb Journey

The process of requesting blurbs begins with a massive contact sheet—a focused list of people who may be interested in writing a blurb for the book. It involves reaching out to a lot of people: “the more names, the more likely you are to get a yes,” Tucker says, adding that we want to ask people who have a “strong connection with both [the] audience and the material…because the more focused the blurb list is on your audience, the better.” In our case, this all proved true.

Filed Under: Start to Finish Tagged With: blurbs, buzzworthy, buzzworthypublishing, flash fiction, Marketing, press materials, project management, publicity, publishing, Ralph Waldo Emmerson, sales, Social Media, Walt Whitman

BookTok: The New Platform for Independent Bookstores

By Frances K. Fragela Rivera

December 3, 2021 by OoliganPress Leave a Comment

BookTok: The New Platform for Independent Bookstores

The key to these promotional videos is that the content on TikTok is randomized—this means that anyone can stumble upon the store’s account, which makes reaching new customers relatively simple. By reaching out and establishing a presence in communities like BookTok, independent bookstores can definitely increase sales and establish more loyal customers.

Filed Under: Marketing Tagged With: booktok, Independent Bookstores, indie bookshops, Marketing, sales, Social Media, tiktok

Production Workflow at Ooligan Press: A Project Manager’s Early Perspective

By Stephanie Johnson Lawson

November 19, 2021 by OoliganPress Leave a Comment

Production Workflow at Ooligan Press: A Project Manager’s Early Perspective

Oolies (that’s what we call the graduate students who help run Ooligan Press) are simultaneously publishing professionals—meeting deadlines and industry standards to produce successful books—and actively learning new skills, collaborating innovatively, and pursuing academic success. At Ooligan Press, the books we publish follow a production workflow, which is the backbone of the entire process.

Filed Under: Start to Finish Tagged With: collaborate, Editing, flash fiction, graduate, learning, Marketing, ooligan press, project management, publishing, sales, scholars, Social Media

Why Transparency Matters in Marketing

By Megan Jessop @megan_jessop

October 20, 2021 by OoliganPress

Why Transparency Matters in Marketing

Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.

Filed Under: Marketing Tagged With: best practice, book marketing, Business, consumers, Marketing, professional, publishing, sales, Social Media, transparency, writer

Do Movie Adaptations Impact Book Sales?

By Rachael Renz

August 25, 2021 by OoliganPress Leave a Comment

Do Movie Adaptations Impact Book Sales?

In a culture that has valued literature for centuries, adapting books for the big screen is becoming equally revered. We can now find quality stories in both TV shows and movies from streaming services such as Netflix and Hulu. With recent adaptations such as Little Women, To All the Boys I’ve Loved Before, The Guernsey Literary and Potato Peel Pie Society, All the Bright Places, Little Fires Everywhere, and Big Little Lies, it’s no surprise that book lovers are elated: avid readers are often pleasantly surprised when their favorite books are adapted into a movie or TV series.

Filed Under: Marketing Tagged With: adaptation, film, Hulu, movie, Netflix, page to screen, sales, television

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