What happens after a book is written, edited, and designed? No, not marketing—that’s earlier. Find out what comes next and how that can impact the growth of an indie publisher.
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How Audiobooks Are Changing the Publishing Industry
By Megan Jessop @megan_jessop
With so many choosing to listen to books instead of reading the physical copies, it is no doubt the publishing industry has needed to change with the evolving demands of technology and fast-paced culture.
Personal versus Professional Branding in the Business of Book
By Megan Jessop @megan_jessop
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Learning the ABCs of Bookstagram
By Hannah Boettcher
I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.
Color Theory: How the Color Palettes of YA Book Covers Vary by Subgenre
By Denali Halicki @denali_epub
Have you ever taken a look at your bookshelf and noticed that one color of books dominates over the rest? Thinking about that got me curious, and I decided to launch a survey asking YA readers which colors attract them most when they go out in search of a new book.
Competitive versus Comparative Titles
By Jennifer Ladwig
One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”