Reviews play a great role in influencing readers to buy a book, and with this in mind, reviewers should focus on discussing the merits and demerits of a book but leave the choice of deciding its worthiness to the reader.
sales
Book Cover Design Tools for the Self-Published Author
By Meagan Nolan
As a self-published author, it may be intimidating to start with all of the online outlets claiming they can make your book the next bestseller. After all, you’re a writer, not a designer. To help make the process a little less intimidating, here is a brief list of options that can give your book the beautiful face it deserves.
Book Sales, Or Math for English Majors
By Grace Evans @gracemalizia
Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
Sleeping in My Jeans Changes Hands
By Mackenzie Deater
Spring term is the time for new managers, and what’s interesting is that each new project manager will be taking on a project in a different stage from all of the other book projects. On the Sleeping in My Jeans team, new project manager Monique Vieu will be taking the helm just as our marketing strategy really kicks in.
Always Already Marketing
By Jordana Beh Wathey
So the next time you buy toilet paper, ask yourself why you’re buying that brand. Is it the price? The packaging? The size? Are those Charmin bears just too cute to resist?
Comp and Circumstance: Five Strategies for Finding Dynamite Comp Titles
By T.J. Carter
Before we publish a title, we must determine if it will actually sell; to do that, we need to compare the title with similar books that are already on the market. That’s where comparative (comp) titles come in.