One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”
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A Marketing Tool for Indie Publishers and Authors Alike
By Hannah Boettcher
Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.
Book Reviews: Dos and Don’ts
By Siri Vegulla @SiriVegulla
Reviews play a great role in influencing readers to buy a book, and with this in mind, reviewers should focus on discussing the merits and demerits of a book but leave the choice of deciding its worthiness to the reader.
Book Cover Design Tools for the Self-Published Author
By Meagan Nolan
As a self-published author, it may be intimidating to start with all of the online outlets claiming they can make your book the next bestseller. After all, you’re a writer, not a designer. To help make the process a little less intimidating, here is a brief list of options that can give your book the beautiful face it deserves.
Book Sales, Or Math for English Majors
By Grace Evans @gracemalizia
Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
Sleeping in My Jeans Changes Hands
By Mackenzie Deater
Spring term is the time for new managers, and what’s interesting is that each new project manager will be taking on a project in a different stage from all of the other book projects. On the Sleeping in My Jeans team, new project manager Monique Vieu will be taking the helm just as our marketing strategy really kicks in.