Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.
The process of requesting blurbs begins with a massive contact sheet—a focused list of people who may be interested in writing a blurb for the book. It involves reaching out to a lot of people: “the more names, the more likely you are to get a yes,” Tucker says, adding that we want to ask people who have a “strong connection with both [the] audience and the material…because the more focused the blurb list is on your audience, the better.” In our case, this all proved true.
The key to these promotional videos is that the content on TikTok is randomized—this means that anyone can stumble upon the store’s account, which makes reaching new customers relatively simple. By reaching out and establishing a presence in communities like BookTok, independent bookstores can definitely increase sales and establish more loyal customers.
Oolies (that’s what we call the graduate students who help run Ooligan Press) are simultaneously publishing professionals—meeting deadlines and industry standards to produce successful books—and actively learning new skills, collaborating innovatively, and pursuing academic success. At Ooligan Press, the books we publish follow a production workflow, which is the backbone of the entire process.
Consumers often choose companies that they can trust and that they feel connected to. Transparency goes a long way with current and future customers.
In a culture that has valued literature for centuries, adapting books for the big screen is becoming equally revered. We can now find quality stories in both TV shows and movies from streaming services such as Netflix and Hulu. With recent adaptations such as Little Women, To All the Boys I’ve Loved Before, The Guernsey Literary and Potato Peel Pie Society, All the Bright Places, Little Fires Everywhere, and Big Little Lies, it’s no surprise that book lovers are elated: avid readers are often pleasantly surprised when their favorite books are adapted into a movie or TV series.