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Ruth Tenzer Feldman

What Editors Can Learn from Marketing

By Alyssa Schaffer

May 10, 2017 by OoliganPress Leave a Comment

What Editors Can Learn from Marketing

Marketing is focused on finding a book’s most interesting points and framing them in a way that appeals to the intended audience. Editing needs to take similar ideas into account: What are the readers going to see from this book? What is the most interesting part of this book to readers? Which characters appeal to readers, and which bore them? Are the themes in this book suitable for the intended audience? While you don’t need to tailor the book to a specific audience, it is important to see where the book shines (not just what you like about it), and how those elements merge to create the final project.

Filed Under: Marketing Tagged With: Editing, Intersectionality, Marketing, Ooligan, Ruth Tenzer Feldman, Seven Stitches, Upcoming Releases

Another Book Closes

By Julie Swearingen @juliedian

March 3, 2017 by OoliganPress Leave a Comment

Another Book Closes

When I took over this project at the end of spring term last year, I honestly could not imagine this end point: we have a finished book, reviews coming in, and several upcoming book events. It has been a long road, and yet it feels just like yesterday that my predecessor was graduating and handing me the reigns. And now, as we wrap up the marketing plan for Seven Stitches and celebrate the launch, we turn to a new manuscript. This is one of the most amazing aspects of our time at Ooligan Press. We have our hands in so many pieces of the process.

Filed Under: Start to Finish Tagged With: Blue Thread, finished book, pub date, Publication, Ruth Tenzer Feldman, Seven Stitches

Seven Stitches Pub Date and Launch Party

By Andrea McDonald

February 14, 2017 by OoliganPress Leave a Comment

Seven Stitches Pub Date and Launch Party

Today we celebrate Valentine’s Day, Oregon’s statehood, and … the publication of Seven Stitches! Ooligan Press is thrilled to bring you the third companion book of the Blue Thread Saga. Read more about Seven Stitches, then join us on Thursday at Another Read Through for the official launch party.

Filed Under: Ooligan at large Tagged With: Blue Thread, launch, Ooligan at large, Ruth Tenzer Feldman, Seven Stitches

Deviating from the Trope: YA without the Romance

By Amanda Matteo

November 18, 2016 by Digital Content Leave a Comment

Deviating from the Trope: YA without the Romance

The entire purpose of young adult literature is to connect with the unique experiences of preteens and teenagers. Successful authors seek to uncover the raw, emotional reality behind these tumultuous, angst-filled years and tell a story that resonates with readers in an organic way. The problem with YA novels, however, is that it is impossible […]

Filed Under: Publishing Tagged With: 7S, LGBTQ, new YA, ooligan press, representation, Ruth Tenzer Feldman, Seven Stitches, YA, YA Romance

Manager Monday: SOS: Cover Design Emergency Survival Kit (Design)

By Leigh Thomas leighkaisen

October 17, 2016 by OoliganPress Leave a Comment

Manager Monday: SOS: Cover Design Emergency Survival Kit (Design)

By the time a reader walks by a table of newly released hardcovers or an endcap of crisp staff-pick paperbacks, each book has undergone a grooming process to become the package it presents. A good book cover grabs attention and gives its potential reader a sense of the story inside. But just as a book’s […]

Filed Under: Manager Monday Tagged With: Blue Thread, book covers, book production, cover design, design process, Ruth Tenzer Feldman, Seven Stitches, survival kit

Marketing, That Intangible Beast

By Julie Swearingen

October 10, 2016 by OoliganPress Leave a Comment

Marketing, That Intangible Beast

We’ve started the fall term at Ooligan, and although many of us worked on projects regarding Seven Stitches over the summer, we are back at full speed, hurtling towards publication date. Here’s a little recap of where we are: the manuscript has been through all necessary editing; the cover has been designed (several covers, actually); […]

Filed Under: Start to Finish Tagged With: Blue Thread, book launch, Marketing, Ooligan at large, Ruth Tenzer Feldman, Seven Stitches

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