Marketing is focused on finding a book’s most interesting points and framing them in a way that appeals to the intended audience. Editing needs to take similar ideas into account: What are the readers going to see from this book? What is the most interesting part of this book to readers? Which characters appeal to readers, and which bore them? Are the themes in this book suitable for the intended audience? While you don’t need to tailor the book to a specific audience, it is important to see where the book shines (not just what you like about it), and how those elements merge to create the final project.
Ruth Tenzer Feldman
Another Book Closes
By Julie Swearingen @juliedian
When I took over this project at the end of spring term last year, I honestly could not imagine this end point: we have a finished book, reviews coming in, and several upcoming book events. It has been a long road, and yet it feels just like yesterday that my predecessor was graduating and handing me the reigns. And now, as we wrap up the marketing plan for Seven Stitches and celebrate the launch, we turn to a new manuscript. This is one of the most amazing aspects of our time at Ooligan Press. We have our hands in so many pieces of the process.
Seven Stitches Pub Date and Launch Party
By Andrea McDonald
Today we celebrate Valentine’s Day, Oregon’s statehood, and … the publication of Seven Stitches! Ooligan Press is thrilled to bring you the third companion book of the Blue Thread Saga. Read more about Seven Stitches, then join us on Thursday at Another Read Through for the official launch party.
Deviating from the Trope: YA without the Romance
By Amanda MatteoThe entire purpose of young adult literature is to connect with the unique experiences of preteens and teenagers. Successful authors seek to uncover the raw, emotional reality behind these tumultuous, angst-filled years and tell a story that resonates with readers in an organic way. The problem with YA novels, however, is that it is impossible […]
Manager Monday: SOS: Cover Design Emergency Survival Kit (Design)
By Leigh Thomas leighkaisen
By the time a reader walks by a table of newly released hardcovers or an endcap of crisp staff-pick paperbacks, each book has undergone a grooming process to become the package it presents. A good book cover grabs attention and gives its potential reader a sense of the story inside. But just as a book’s […]
Marketing, That Intangible Beast
By Julie Swearingen
We’ve started the fall term at Ooligan, and although many of us worked on projects regarding Seven Stitches over the summer, we are back at full speed, hurtling towards publication date. Here’s a little recap of where we are: the manuscript has been through all necessary editing; the cover has been designed (several covers, actually); […]