Beginner designers are like babies: we use our C.R.A.P. and spread it around to see how it looks. But when we grow into the creative professionals that we want to be, we can make so many different types of C.R.A.P.
“Please take back out every Oxford comma,” a journalistic-minded author of mine once said. I began my editing career using Associated Press (AP) Style, so I understood his suggestion, but the house style at my current company mandated the use of the serial comma. We had a short, spirited, and (thankfully) respectful debate about it, and ultimately house style prevailed. I convinced the author that the meaning in his writing remained unchanged and using a serial comma accomplished something important to the company—it maintained consistency throughout their titles.