Simplicity may seem a poor approach to standing out in the expansive internet, but websites can be one of an author’s most useful tools in book and career promotion, and it doesn’t take much to effectively connect with an audience.
Ricochet River’s 25th Anniversary Edition is now available in stores, and to celebrate Ooligan kicked it off with a fantastic launch party on May 7th at Ford Food & Drink in Southeast Portland.
With a couple cracks of thunder, a light hail baptism, and an enthusiastic welcome from an amazing crowd, At the Waterline was launched into the world (and onto the Powell’s staff picks shelf!). If you’ve been following our journey, you already know what Team Rivers has been up to. We helped Brian edit his manuscript, we added maps and diagrams, we dreamed up a killer marketing campaign, and we planned a citywide celebration to top it all off. At the Waterline is sailing smoothly into readers’ lives, with lots of fun stops planned for the future. It’s the nature of the publishing process that eventually we have to let one book go and turn our attention to the next. But before At the Waterline slips over the horizon on its world tour, I want to take a moment to acknowledge the crew that helped make her seaworthy.
Book marketing is a funny business. First of all, it’s impossible to predict what will sell and what won’t. You just have to put everything you can into attracting an audience and getting the word out, then hope to everything you believe in that people buy your book out of the millions that are already out there. These difficulties are only increased when the book you’re working on isn’t new but, in fact, has been published for twenty-five years.
What is XML, anyway? Is it some fancy new coding language I have to learn? Why do we use it? Why is it part of the editing department?
The design process is always a lesson in refinement.