With three books ready to hit the market in the coming months, two teams are working hard on their Social Media Strategy Document, which covers everything from who they aim to reach with their social media campaign to when this campaign will be launched and—most importantly—how they plan to execute their ideas. The document is extensive, and for every platform they utilize (Facebook, Twitter, Instagram, Tumblr, etc.), there is “paperwork” to be done. So, where do I come in?