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Retail Sales

The Backlist Sales Initiative

By Paul Dudley

April 25, 2014 by OoliganPress Leave a Comment

The Backlist Sales Initiative

At the beginning of the 2013/14 academic year, Ooligan Press started restructuring its operations to include project work groups responsible for individual new titles. Departments became training grounds for assisting members of each project group in doing the various tasks assigned to them by their project managers. At the same time Adam Salazar spearheaded the […]

Filed Under: Inside Ooligan Tagged With: Academic Sales, backlist, Course Material Adoption, Marketing, Retail Sales

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