Marketing is an intersectional endeavor. As publishing professionals, we need to talk to our editors and acquisition teams about the kind of content we are publishing, we need to talk to the artists who are creating covers for our books, and we need to combine all of these elements together when we create our copy and really ask ourselves if what we are doing is an accurate representation of the work we are putting out.
You may have asked yourself if it’s possible for one person to amplify the voices of underrepresented authors. The answer is yes! We can create diversity within our own bookshelves by analyzing our book-buying habits, which will help amplify these voices.
It is an agent’s job to represent your material, get you the best deal, and make sure you’re entering the market at a good time. But, they do more than that. Agents often help authors throughout the entire publishing process, from developing a book to creating a pitch to share with publishers. It’s like having a personal support system from the very beginning.
BookTubers are a well-known part of the book-loving community. BookTube is the place on YouTube people go to hear others rave about books they love or discuss all things wrong with the books they don’t. Throw in some fun bookish tags and it is the perfect space for readers to get more content when they aren’t curled up with a book. That being said, BookTube has gone through some important changes over the years and one vital change is that the personalities and faces of these channels are becoming more and more diverse.
Valentine’s Day is just around the corner, and just because things may look a little different this year doesn’t mean the books will be any less swoon-worthy! Here are five up-and-coming YA books coming out in February to get everyone in the mood for the day celebrating all kinds of love.
Access to publishing conferences can be difficult, even when you snag an invitation to the often exclusive events, but in May 2019 Kickstarter changed the game with their two-part digital conference, The Next Page.