According to Michael Shymanski, one of Ooligan’s Acquisitions Managers, think of your first page as the reader’s initial impression, much like “meeting your friend’s spouse for the first time.” First impressions can be insignificant, even disastrous, or they can be absolute magic. If the magic is there, an editor will know it immediately.
In publishing, we have the privilege to breathe life into a book many times over through editing, design, and marketing. We get to guide a manuscript through many transformations and make many choices that affect its future. We decide how the edits will shape the story, how the design will frame it, and how the readers will see it in stores. At the end of all this, a book exists in the world that might not have otherwise.