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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)

By Stephanie Lawson @a_writer_stephanielawson

December 9, 2020 by OoliganPress Leave a Comment

Book Subscription Boxes Offer an Alternative to Browsing Bookstore Shelves this Holiday Season (And Beyond)

COVID-19 continues to change lifestyles and restrict in-person contact. People may not be able to shop at their favorite bookstores (or any stores) without potentially waiting in a line outside the brick and mortar or needing to proactively set an appointment. A box of books and other goodies being delivered can bring the bookstore vibes to readers’ homes, and can keep us consuming the titles that flood our wishlists and the titles we had no idea we needed.

Filed Under: Marketing Tagged With: Book Sellers, books, bookstores, holidays, independent, indie, mail, Marketing, new and used, Online, readers, shelf, shelves, shopping, subscription

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Book Reviews: Dos and Don’ts

By Siri Vegulla @SiriVegulla

August 24, 2020 by OoliganPress Leave a Comment

Book Reviews: Dos and Don’ts

Reviews play a great role in influencing readers to buy a book, and with this in mind, reviewers should focus on discussing the merits and demerits of a book but leave the choice of deciding its worthiness to the reader.

Filed Under: Manager Monday Tagged With: book reviews, digital platforms, newspapers, readers, sales

New Aura: Contemporary Author-Reader Relationships

By Maki Takase

December 19, 2016 by Digital Content Leave a Comment

New Aura: Contemporary Author-Reader Relationships

As students who specialize in book publishing, we encounter the question, what is publicity? In Book Marketing, Professor Juergens states that “publicity is a company’s or a person’s or a book’s or an author’s presence in the media that is driven by relationships, such as author relations, media relations, event management, and brand management.” Considering […]

Filed Under: Publishing Tagged With: aura, authenticity, Authors, publishers, readers, reproduction, signing sessions, Walter Benjamin

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