Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.
Reviews play a great role in influencing readers to buy a book, and with this in mind, reviewers should focus on discussing the merits and demerits of a book but leave the choice of deciding its worthiness to the reader.
As students who specialize in book publishing, we encounter the question, what is publicity? In Book Marketing, Professor Juergens states that “publicity is a company’s or a person’s or a book’s or an author’s presence in the media that is driven by relationships, such as author relations, media relations, event management, and brand management.” Considering […]