Reviews play a great role in influencing readers to buy a book, and with this in mind, reviewers should focus on discussing the merits and demerits of a book but leave the choice of deciding its worthiness to the reader.
readers
New Aura: Contemporary Author-Reader Relationships
By Maki Takase
As students who specialize in book publishing, we encounter the question, what is publicity? In Book Marketing, Professor Juergens states that “publicity is a company’s or a person’s or a book’s or an author’s presence in the media that is driven by relationships, such as author relations, media relations, event management, and brand management.” Considering […]