Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
As the cover of a book communicates to the potential reader what lies within, many conventions have emerged to highlight certain genres, such as an old photograph that promises a memoir, or a shirtless muscular man that promises a romance novel. To investigate further, we’ll look at four popular books sold in both the US and the UK and see what each cover has to say about the same story.
The role of an editor is to ensure throughout each stage of the editing process that the writer communicates their view of the world to the reader in the best way possible. With such a responsibility, editors should look at the ways in which the language and manuscripts they edit affect the world around them. Editors should look at how the representation of life and people on the page shape and change society’s understanding of real people in the real world. To gain further distance on the path towards impartial inclusion, here are some tips for inclusive and mindful editing in regards to the LGBTQ community.