Online book giveaways are becoming pretty standard in the publishing industry’s marketing toolbox—so much so that readers have come to expect them. Giveaways familiarize readers with book covers and copy, increase the number of reviews they receive, generate pre-publication social media presence, and build loyalty around both the author and the publisher.
Logan Balestrino graduated from the publishing program in 2009. In her time at Ooligan Press, she was the Acquisitions Editor/Manager and worked on Brew to Bikes, Do Angels Cry?, and Dot-To-Dot, Oregon, among other titles. She now resides in New York City and works for Random House and its science fiction/fantasy imprint Del Rey Spectra […]
As Ooligan Press gears up to launch its first academic journal, C47: A Film Journal, with the help of the PSU English department, some of us here at the press are thinking more thoroughly about the connection between publishing and cinema—and one of the first things that comes to mind is that elusive cash cow, […]
The Penguin/Random House Merger – 6 Months Later Most headlines about the recent Penguin Random House merger have been positive. Some, however, like the aforementioned “And Then There Were Five,” have a slightly morbid ring to them. This particular headline describes the number of “big” book publishers left after the merger occurred. There are always […]
This Monday Ooligan Press was lucky enough to snag a table at the Pacific Northwest Booksellers Association (PNBA) Fall Tradeshow. And while the tradeshow closely followed Wordstock, the two events were entirely different. For one thing, the conference was only open to book industry professionals. For another, the goal was to promote books, not sell […]
By Rebekah Hunt In my last blog, I recommended a bunch of books for your summer reading list that will keep your brain in tip-top shape while you enjoy the warm weather and work on your tan, or whatever normal people do (I happen to guard my pallor like a Victorian lady and have […]