In the past, the Ooligan blog has posted some great advice about query letters. For those who have never written a query before, you should go check those out first. However, with those resources available, we wanted to dive deeper into some pitch concepts: framing and in-person pitches. While the latter will primarily be of use to those participating in Write to Publish (or similar writing conferences), framing your book correctly is useful in all cases. Doing it correctly can really give your query letter a leg up on the competition.