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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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publishing

Discovering the Business Behind the Art Form

By Mary Williams

October 5, 2020 by OoliganPress Leave a Comment

Discovering the Business Behind the Art Form

Ultimately, all of this is done to get that book in the hands of someone who has felt the same passion I’ve felt my whole life.

Filed Under: Inside Ooligan, Manager Monday, Publishing Tagged With: assistant, Authors, developing, Editing, managing, metadata, operations, publisher, publishing, software, writers

The Rise of Risograph Printing

By Kendra Ferguson

September 16, 2020 by OoliganPress Leave a Comment

The Rise of Risograph Printing

This printer has revolutionized the design and visual art print communities, but it has also bled over into the publishing community—pun intended. The resurgence of this printing process has especially influenced the artists’ book community in America and abroad.

Filed Under: Publishing Tagged With: art books, artist books, artist publishing, duplication, independent press, independent printing, indie press, indie printing, japanese printers, limited edition, Printing, publishing, risograph, risograph printing, small press, small print run

Marketing to the Tech Generation

By Alexandria Gonzales

September 2, 2020 by OoliganPress Leave a Comment

Marketing to the Tech Generation

The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.

Filed Under: Marketing Tagged With: books, GenerationZ, Marketing, marketing strategies, publishing, publishing technology, Tech, young adult

When We Dream About the Future: Digital Ambiguity in 2020

By Chris Leal

August 31, 2020 by OoliganPress Leave a Comment

When We Dream About the Future: Digital Ambiguity in 2020

We must rethink our concepts of what is digital, what is physical, and what the grayness in between looks like.

Filed Under: Digital, Manager Monday Tagged With: content, digital, digital skills, eBooks, future, innovation, library, publishing

The Practice of Publishing Poetry Online

By Annie Stein

August 26, 2020 by OoliganPress Leave a Comment

The Practice of Publishing Poetry Online

Due to the extensively competitive and fastidious nature of the poetry trade, publication stands as a recherché and illustrious accomplishment. As we live in a thriving technical era, online literary magazines, collections, catalogs, and idiosyncratic publications are becoming more and more relevant.

Filed Under: Publishing Tagged With: Collective Unrest, Cotton Xenomorph, e-journals, e-publishing, lit magazines, lit mags, literary magazines, literary mags, online publishing, poetry, poetry magazines, publishing, The Shallow Ends

Intentional Controversy: Information Age Marketing Tactics

By Giacomo Ranieri

August 19, 2020 by OoliganPress Leave a Comment

Intentional Controversy: Information Age Marketing Tactics

You want 33 percent of people aware of your work to love it, 33 percent to hate it, and 33 percent to be indifferent.

Filed Under: Marketing, Publishing Tagged With: And Tango Makes Three, banned books, build audience, challenged books, change minds, claims, controversial, Kiyosaki, Marketing, Microcosm, publishing, readership, sales tactic, sell books

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