“Pawnee: The Greatest Town In America” by Leslie Knope exists—not only within the television show “Parks And Rec,” but at a bookstore near you. That’s right, the popular trend of creating books from fictional media is one that won’t slow down.
publishing
Transcending “Business As Usual” in Publishing
By Shannon Gilb
This is a call to action for publishers, editors, and writers alike to think boldly and critically when engaging with social justice movements, specifically, the Black Lives Matter movement.
Competitive versus Comparative Titles
By Jennifer Ladwig
One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”
The Building Blocks to Your Social Media Strategy
By Alix Martinez
A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.
Escape with Audiobooks
By Amanda Fink
When I find myself unable to focus on a book, audiobooks allow me to read while I keep my hands busy or just zone out. Sometimes all I need is to have someone else read to me, the words of the story taking on a life of their own with their narration. So if you’re like me and miss traveling––or merely need to escape your current couch situation––these are some audiobooks to help you escape to a different place.
Marketing to Millennials: Native Advertising
By Erica Wright
If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?