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publishing

Books from Media: Published in the Real World

By McKenna Green @McKennaKGreen

December 4, 2020 by OoliganPress Leave a Comment

Books from Media: Published in the Real World

“Pawnee: The Greatest Town In America” by Leslie Knope exists—not only within the television show “Parks And Rec,” but at a bookstore near you. That’s right, the popular trend of creating books from fictional media is one that won’t slow down.

Filed Under: Digital Tagged With: attention, audiences, book adaptations, Castle, competing attention, competing media, ghostwriting, Jane the Virgin, Marriage Vacation, media, Parks and Rec, Pawnee: the Greatest Town in America, publishing, Richard Castle, television adaptations, Younger

Transcending “Business As Usual” in Publishing

By Shannon Gilb

November 20, 2020 by OoliganPress Leave a Comment

Transcending “Business As Usual” in Publishing

This is a call to action for publishers, editors, and writers alike to think boldly and critically when engaging with social justice movements, specifically, the Black Lives Matter movement.

Filed Under: Publishing Tagged With: anti-racism, equity, mission statement, public relations, publishing, social justice, Social Media

Competitive versus Comparative Titles

By Jennifer Ladwig

November 11, 2020 by OoliganPress Leave a Comment

Competitive versus Comparative Titles

One of the perhaps forgotten challenges to writing and publishing books is explaining to others what it’s about. In the publishing world, this struggle is combated with what we know as “comp titles,” which Penguin Random House defines as “an elevator pitch for your book.”

Filed Under: Marketing Tagged With: Acquisitions, Authors, book, books, comp titles, comparative titles, competitive titles, Marketing, publishing, sales, writing

The Building Blocks to Your Social Media Strategy

By Alix Martinez

November 9, 2020 by OoliganPress Leave a Comment

The Building Blocks to Your Social Media Strategy

A social media strategy is an essential part of publishing and marketing a title. It’s the perfect way to get your whole team, both new and old, up to speed on both your ideas for social media as well as the main selling points of your title. Now, getting started on this document may seem overwhelming at first, but here are some tips to guide you in the right direction.

Filed Under: Manager Monday, Social Media Tagged With: books, collateral, examples, guide, instagram, Marketing, mood boards, presentation, publishing, quotes, research, Social Media, strategy, team work, themes, twitter

Escape with Audiobooks

By Amanda Fink

November 6, 2020 by OoliganPress Leave a Comment

Escape with Audiobooks

When I find myself unable to focus on a book, audiobooks allow me to read while I keep my hands busy or just zone out. Sometimes all I need is to have someone else read to me, the words of the story taking on a life of their own with their narration. So if you’re like me and miss traveling––or merely need to escape your current couch situation––these are some audiobooks to help you escape to a different place.

Filed Under: Digital Tagged With: audiobooks, publishing, quarantine reads, Reading, Summer, summer reads

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

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