For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.
The process of publishing a book has many moving parts. The marketing team needs to be studying their audience while the copyeditors and fact-checkers are working on the manuscript. The design team is creating the perfect cover while the author is trying not to have their third mental breakdown. There’s a lot going on. Things are constantly moving, going, working. But when you’re looking at it as an archivist, when the work is done, everything is still.
Inclusive publishing, or making print books more accessible for readers with disabilities, is becoming easier with the development of ereaders, smartphones, and even braille displays for ebooks. When it comes to producing ebooks at Ooligan, we should be making sure our designs are accessible and following industry guidelines so that we can bring our books to as many readers as possible. So how can we accomplish this?
Within the past few years, there has been a rise in independent publishers opening their own brick-and-mortar shops. By combining a bookstore and a publishing house, a company can bring in profits at different times and stay informed about what is selling on the market.
There is an ongoing conversation about conscious editing and how important it is to making great inclusive stories. I would be the first to tell you how crucial it is for books to be edited consciously, as it increases the accuracy and the quality of a book and helps it appeal to a wider audience—something that is very important in publishing. But that is not the only area in book production that has so much to gain from conscious practices, diversity, and different perspectives—design can also benefit from these things.
When you walk into a bookstore, unless you are on the hunt for a specific release or beloved author, generally an enticing book cover will draw you over to a particular selection. Maybe you notice the bold typographical choices, the striking illustration, the contrasting colors. While you’re admiring the feat of creativity in your hands and considering whether you’re willing to invest in the content within, do you think about the human responsible for the interesting cover?