Luckily for us in book publishing, we get to use gifs on social media. Even better, we get to MAKE gifs for social media. Personalized gifs of books or events that catch followers’ eyes and get them to stop scrolling and maybe even nurture an interest in reading the wise words of our authors.
publishing
Submit to Read at the Oregon Writers of Color Spring Showcase
By Ooligan PressLiterary Arts and the graduate program in Book Publishing at Portland State University seek submissions from writers of color for the Oregon Writers of Color Spring Showcase.
Marketing for the Future
By PJ Zettle @PJ_Zettle
While it is important to respect our consumer base of the past, the consumer base of the future will no doubt be born out of the marriage between brands and social activism.
Photography & Social Media: It’s not Terrifying, I Promise
By Sadie Verville @sadieverville
Big companies have the money to outsource photographers, and that’s great. It provides freelance photographers work and gives them a great source of income. Many smaller businesses, and especially publishers, do not have those kinds of resources. So we have to make do. But how?
Sage Advice for Learning on the Job
By Hanna Ziegler
This particular teaching press is Ooligan, and at Ooligan, there is no such thing as sink or swim (even if the first day feels a little like being pushed face-first into the deep end). So sit back and relax while I lay out some sage advice on how to negotiate this crazy, awesome journey of experiential learning.
Get Your Book Out There: Five Tips for Self-Distribution in Publishing
By Meagan Nolan
Microcosm, an independent publishing house in Portland, announced in July 2018 in Publishers Weekly that it will be taking back control over its distribution for the press. The book and zine publisher, which was previously distributed by PGW/Ingram, decided to keep distribution efforts in-house and off the shelves of the large chains, starting in 2019. In the spirit of self-distribution, as inspired by Microcosm, here are some tips for hand-to-hand sales in publishing.