This printer has revolutionized the design and visual art print communities, but it has also bled over into the publishing community—pun intended. The resurgence of this printing process has especially influenced the artists’ book community in America and abroad.
publishing
Marketing to the Tech Generation
By Alexandria Gonzales
The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.
When We Dream About the Future: Digital Ambiguity in 2020
By Chris Leal
We must rethink our concepts of what is digital, what is physical, and what the grayness in between looks like.
The Practice of Publishing Poetry Online
By Annie Stein
Due to the extensively competitive and fastidious nature of the poetry trade, publication stands as a recherché and illustrious accomplishment. As we live in a thriving technical era, online literary magazines, collections, catalogs, and idiosyncratic publications are becoming more and more relevant.
Intentional Controversy: Information Age Marketing Tactics
By Giacomo Ranieri
You want 33 percent of people aware of your work to love it, 33 percent to hate it, and 33 percent to be indifferent.
The How and Why of Mission Statements
By Jennifer Ladwig and Michael Shymanski
With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.