The iGeneration. The generation of 250-character tweets, six-second TikToks, and fifteen-second Instagram stories. Generation Z has an estimated attention span of just eight seconds, but that doesn’t mean they don’t pay attention. How can marketers get Gen Z to decide that their books are worth picking up? Below are three ways to reach Generation Z.
It’s the dawn of the publishing GIF. If you pay enough attention, you’ll be able to feel it in the air: the buzzing, looping electricity that knows no bounds. It uses ebooks and the internet to infiltrate our homes and our minds, and once there, it stays and lays low, playing over and over and over again until it’s time. And, my friends, it is almost time.
The publishing world has long recognized the link between a book’s cover image and its genre. A quick glance at Derek Murphy’s compilation of “cliché book covers” will obliterate any doubts. There are no shortage of dragons to grace the covers of fantasy or shadowy figures for mysteries. People have come to accept and expect these trends. And now, so have computers.