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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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publishers

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

Targeting YA Readers via YouTube

By Patty Hubbert

October 2, 2020 by OoliganPress Leave a Comment

Targeting YA Readers via YouTube

A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.

Filed Under: Marketing, Social Media Tagged With: Book Club, BookTube, booktuber, Christine Riccio, demand, Dey Street Books, epic reads, Hank Green, harpercollins, influencer, jessethereader, John Green, Marketing, ooligan press, PolandBananasBooks, publishers, Social Media, The New York Times, The Try Guys, Vlog brothers, YA, young adult, YouTube

Nurturing Key Relationships in Publishing

By Courtney Young @courtlbunny

August 5, 2020 by OoliganPress Leave a Comment

Nurturing Key Relationships in Publishing

On the publishing side of business, communicative relationships can determine the success of book sales, the continuing care for an author, future partnering decisions, and much more. Nurturing the relationship that is forged between author and editor, publisher and reviewer, and so forth is important as these forces are what can help you, not just in the moment, but in the future as well.

Filed Under: Inside Ooligan, Publishing Tagged With: Authors, blog, communication, development, Editors, important, nurture, publishers, Relationships

Easy Listening: The Importance and Challenges of Audiobook Proofreading for Misophonia

By Andre Cole

July 29, 2020 by OoliganPress Leave a Comment

Easy Listening: The Importance and Challenges of Audiobook Proofreading for Misophonia

Misophonia is a condition that affects only about 15 percent of the population, yet understanding the condition and avoiding its triggers has benefits that extend far beyond that narrow demographic.

Filed Under: Publishing Tagged With: audio, audio processing, audiobook, chewing, copyeditors, curb-cut effect, duration, Editing, Misophonia, pitch, pops, proofreading, publishers, sensitivity, sound, tone, triggers, voice, volume modulation, whispering, whistling

“You’re crazy” is Lazy: How Editors Can Most Authentically Portray Mental Illness in Fiction

By Emma Wolf

July 3, 2020 by OoliganPress Leave a Comment

“You’re crazy” is Lazy: How Editors Can Most Authentically Portray Mental Illness in Fiction

Words have power, and the way fictional stories about mental health are told can have just as crucial of an impact on readers as facts presented in news outlets. Editors have the responsibility to put forth stories that promote a respectful and authentic perspective on mental health, and below are four practices they can implement to achieve this goal.

Filed Under: Editing Tagged With: authenticity, awareness, Editors, helpline information, Language, mental health, Ooligan, own voices, publishers, sensitivity readers, Style Guide

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