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publishers

Food Blog to Cookbook: How Blogging Leads to Cookbook Success

By Rebecca Gordon @ree_reads

March 9, 2022 by OoliganPress Leave a Comment

Food Blog to Cookbook: How Blogging Leads to Cookbook Success

More often than not, the cost of producing a physical cookbook can leave you in the red or just barely breaking even, no matter how popular the book is upon release. None of that even covers the mental health, time, and energy involved in the creation. Despite the arduous process, given the right planning and dedication, publishing a cookbook can still lead to success, especially if you start with a blog.

Filed Under: Publishing Tagged With: blog, blogging, cookbook, cookbook industry, Cooking, food, food blog, food vlog, Marketing, publishers, publishing, vlog, vlogging, writing

From Fanfiction to Publishing

By Alexandra Burns

June 9, 2021 by OoliganPress Leave a Comment

From Fanfiction to Publishing

While it is true that editing is a crucial aspect of publishing, it isn’t the only aspect. The publishing industry has a place for every bibliophile out there—even fanfiction writers.

Filed Under: Publishing Tagged With: AO3, beta-reading, books, Cassandra Clare, coding, Design, eBooks, Editing, Editors, fandom, Fanfiction, fanfiction.net, fans, Harry Potter, hobby, Job, publishers, publishing, Reading, SEO, The Mortal Instruments, writers, writing

Cracking the Code of the NYT Best-Seller List

By Hannah Boettcher

May 10, 2021 by OoliganPress Leave a Comment

Cracking the Code of the NYT Best-Seller List

Believe it or not, there may be a certain formula to finding your book amidst some of the nation’s best-selling authors, and it’s not just huge sales numbers. While success is not guaranteed, a behind-the-scenes look demystifies the ever-enigmatic selection process of the NYT best-seller staff.

Filed Under: Manager Monday, Marketing Tagged With: Authors, awards, best-sellers list, book publishing, books, industry, New York Times, novels, NYT, prestige, publishers

Learning the ABCs of Bookstagram

By Hannah Boettcher

March 1, 2021 by OoliganPress Leave a Comment

Learning the ABCs of Bookstagram

I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: aesthetic, algorithm, analytics, Authors, blogging, blogs, books, bookstagram, data, feed, goals, how-to, independent, indie, instagram, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers, writing

Marketing to Millennials: Native Advertising

By Erica Wright

October 30, 2020 by OoliganPress Leave a Comment

Marketing to Millennials: Native Advertising

If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?

Filed Under: Marketing Tagged With: Advertising, BuzzFeed, H&R Block, harpercollins, Marketing, Millennials, native advertising, paid marketing, Publisher's Weekly, publishers, publishing, Social Media, the Onion

A Marketing Tool for Indie Publishers and Authors Alike

By Hannah Boettcher

October 19, 2020 by OoliganPress Leave a Comment

A Marketing Tool for Indie Publishers and Authors Alike

Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.

Filed Under: Manager Monday, Marketing, Social Media Tagged With: algorithm, analytics, Authors, blogs, books, data, goals, goodreads, independent, indie, Marketing, Online, publishers, publishing, ratings, read, readers, reviewers, Reviews, sales, Social Media, starred, virtual, writers

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