More often than not, the cost of producing a physical cookbook can leave you in the red or just barely breaking even, no matter how popular the book is upon release. None of that even covers the mental health, time, and energy involved in the creation. Despite the arduous process, given the right planning and dedication, publishing a cookbook can still lead to success, especially if you start with a blog.
publishers
From Fanfiction to Publishing
By Alexandra Burns
While it is true that editing is a crucial aspect of publishing, it isn’t the only aspect. The publishing industry has a place for every bibliophile out there—even fanfiction writers.
Cracking the Code of the NYT Best-Seller List
By Hannah Boettcher
Believe it or not, there may be a certain formula to finding your book amidst some of the nation’s best-selling authors, and it’s not just huge sales numbers. While success is not guaranteed, a behind-the-scenes look demystifies the ever-enigmatic selection process of the NYT best-seller staff.
Learning the ABCs of Bookstagram
By Hannah Boettcher
I started my bookstagram page at the end of September 2020. In under half a year, I have amassed 3,400 plus followers, held conversations with some of my favorite authors, and made many bookish friends. There are many bookstagram “secrets” only accessible to those engaging with other accounts, consuming a lot of content, and running an actual bookstagram account. Thus, I have gathered my most useful tips and tricks on how to operate and brand a successful bookstagram account.
Marketing to Millennials: Native Advertising
By Erica Wright
If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?
A Marketing Tool for Indie Publishers and Authors Alike
By Hannah Boettcher
Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.