If you have some experience in marketing, you may have heard that “the best marketing doesn’t feel like marketing at all.” But what does this really mean, and is it actually true?
publishers
A Marketing Tool for Indie Publishers and Authors Alike
By Hannah Boettcher
Goodreads allows users to keep track of books they’ve read, books they want to read, and the reading journeys of other registered users. While Goodreads is a wonderful resource for readers, it also houses a very lucrative market for indie publishers and authors. Through the Goodreads author program, Q&A groups, word of mouth, and the Goodreads recommendation engine, indie publishers and authors are able to establish a presence among the bigger five guns in the publishing world.
Targeting YA Readers via YouTube
By Patty Hubbert
A targeted social media push is a must to reach your audience and, hopefully, spur sales, but reaching a YA audience can be tricky. You can target parents, educators, and librarians who are perhaps the primary buyers. However, to create demand from the bottom up, you must reach young readers where they live which is, ironically, on YouTube.
Nurturing Key Relationships in Publishing
By Courtney Young @courtlbunny
On the publishing side of business, communicative relationships can determine the success of book sales, the continuing care for an author, future partnering decisions, and much more. Nurturing the relationship that is forged between author and editor, publisher and reviewer, and so forth is important as these forces are what can help you, not just in the moment, but in the future as well.
Easy Listening: The Importance and Challenges of Audiobook Proofreading for Misophonia
By Andre Cole
Misophonia is a condition that affects only about 15 percent of the population, yet understanding the condition and avoiding its triggers has benefits that extend far beyond that narrow demographic.
“You’re crazy” is Lazy: How Editors Can Most Authentically Portray Mental Illness in Fiction
By Emma Wolf
Words have power, and the way fictional stories about mental health are told can have just as crucial of an impact on readers as facts presented in news outlets. Editors have the responsibility to put forth stories that promote a respectful and authentic perspective on mental health, and below are four practices they can implement to achieve this goal.