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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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Discovering the Business Behind the Art Form

By Mary Williams

October 5, 2020 by OoliganPress Leave a Comment

Discovering the Business Behind the Art Form

Ultimately, all of this is done to get that book in the hands of someone who has felt the same passion I’ve felt my whole life.

Filed Under: Inside Ooligan, Manager Monday, Publishing Tagged With: assistant, Authors, developing, Editing, managing, metadata, operations, publisher, publishing, software, writers

Preparing Authors for Digital Readings

By Selena Harris

July 15, 2020 by OoliganPress Leave a Comment

Preparing Authors for Digital Readings

Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?

Filed Under: Marketing Tagged With: audience, author, digital, event, Marketing, Online, promotion, publicity, publisher, Reading

Instagram Introduced Alt Text

By Brittney Finato @finatography

July 10, 2019 by OoliganPress Leave a Comment

Instagram Introduced Alt Text

We live in a world that was created for those who are seeing. Think about it, how many times a day do you pass a sign or an advertisement? Probably more times than you can count. The internet is a place that can break those barriers and it’s slowly becoming more and more accessible. But, of course, we all have a role to play here. Taking the time to add this text to your image can give your followers a fuller experience of your work. And who doesn’t want that?

Filed Under: Marketing Tagged With: accessibility, alternative text, blog, blogging, books, instagram, Ooligan, opinion, pdx, PNW, publisher, publishing, Social Media, twitter

Try New Things

By Brittney Finato @finatography

November 5, 2018 by OoliganPress Leave a Comment

Try New Things

I’ve only ever applied to two colleges in my life. Which, if you know me at all, will seem like a drastic deviance from my general personality. You might say, based on this knowledge, that I’ve “always known what I want to do” or that I’m “really good at making decisions.” The first one less than the second but really, neither apply.

Filed Under: Inside Ooligan Tagged With: grad school, graduate school, masters, Ooligan, ooligan press, Oregon, pdx, PNW, portland state university, program, PSU, publisher, publishing

The Value of an Ebook

By Brittney Finato @finatography

October 31, 2018 by OoliganPress Leave a Comment

The Value of an Ebook

While we could go around for hours about the costs of an ebook version of a book versus others, there’s another part of the general consumption of ebooks that should be discussed. Perceived value is just as important as actual cost.

Filed Under: Digital Tagged With: blog, blogging, books, cost, digital, eBooks, Huffington Post, Ooligan, opinion, pdx, PNW, price, publisher, publishing

Publisher Aesthetic as Visual Brand

By Jasmine Gower

September 5, 2018 by OoliganPress Leave a Comment

Publisher Aesthetic as Visual Brand

Even before readers notice the Ooligan hook on the spine, they can often recognize the arts and crafts style and blue and green color palettes for which Ooligan book covers have recently become known.

Filed Under: Marketing Tagged With: aesthetic, book covers, branding, Ooligan, publisher, visual brand

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