As a publicist, I am always curious about how much of an impact publicity actually has on a book’s success. So I decided to conduct a small experiment. For an entire week, I asked everyone I saw reading a book two questions: Where did you first hear about that book? And, why did you choose to read that one in particular?
publicity
Why Book Publicists Should Download Litsy
By Sydney Kiest
You’ve probably never heard of Litsy, and you’re not the only one. But what is it exactly? Litsy is a mobile iOS app (an Android version is in the works) that launched in the spring of 2016 by the founders of Out Of Print, a clothing company all about books. It brands itself as “a place to organize, interact with, and document all things books,” and Bookriot has deemed it as what would result “if Instagram and Goodreads had a perfect baby.” The layout looks and feels like the Instagram app, and similarly, you can scroll through a timeline of images uploaded by users. If you want to find something more specific—perhaps you are looking for reviews on a book you are considering purchasing—you can use the search tool to find authors, titles, etc. Essentially, it is an ideal marketing tool for those wishing to promote upcoming titles.
Write to Publish is Coming to Town
By Hope Levy @hopealevy and Amylia Ryan @amylia_ryan
In our past two posts, we’ve told you about our new team and developing protocols and a manual for the team. Now that fall has begun, Write to Publish planning is in full swing, and we have some announcements we can share with you!
Alaska in the 90s: Get Ready to Hear More About THE OCEAN IN MY EARS on Social Media
By Emily HagenBurger @ehagenburger
p>We’re also lucky that the novel itself is a treasure trove of hilarious lines, mostly from its protagonist, 17-year-old Meri Miller. Take this, for example: “Alaska’s like two thousand miles away from anywhere cultured. No offense, Canada.” Keep an eye on Ooligan’s social media profiles this summer and fall to hear more about the upcoming The Ocean in My Ears.
Today Galleys, Tomorrow the World
By Jacoba Lawson
Zoom in to make the image big, then commit to getting yourself a physical copy to appreciate it fully—it is gorgeous in person.
Interview with Tin House Publicity Manager Sabrina Wise
By Nada Sewidan
Sabrina Wise, publicity manager at Tin House, explains how her work is similar to “literary matchmaking,” connecting the right book to the appropriate audience. Her days consist of crafting pitches, communicating with her in-house team, and searching for a potential audience to help authors build their platform. For anyone who has ever wondered about the […]