The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.
publicity
A Publicist’s Guide to Successful Online Events
By Alexandria Gonzales
Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
Preparing Authors for Digital Readings
By Selena Harris
Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
How To Create a Persona and Identify Your Target Audience
By Sydnee Chesley
The purpose of creating a persona is to take the abstract concept of an audience and create something concrete and relatable from it. Your audience is reachable, you just have to figure out who they are. The following three questions are designed to help you do that.
A New Department at Ooligan
By Tiffany Watson
At nearly every press, there is a room that is stacked high with cardboard boxes. For people in publishing, a certain feeling may be invoked by this image. I feel it myself. A book unread is a sadder sight than one unloved.
How to Plan a Successful Book-Launch Party
By Sydnee Chesley
A book launch is an exciting time. It’s the one moment when all the blood, sweat, and tears that went into a book finally pay off. It’s the one moment when everyone forgets about all the publicity and outreach they’ll still have to do in the upcoming months—or even years—and just wants to celebrate the fact that the book is finally out there in the world, in the hands of readers. And the best way to celebrate is to throw a launch party. While launch parties are relatively simple to put together, there are a few key things that should be kept in mind during the planning process. Follow these simple tips and you will have the foundation for a great party.