Publicity plays a crucial role in any publishing house. Authors who accrue bad publicity are often subjected to the morality clause in their contract so that the reputation of the publishing house is not tarnished by the actions of the author. Recent developments in the entertainment industry, especially in regards to the #MeToo movement, have led to an increased focus on ethics and morality in professional, educational, and media settings. Publishing houses and agents have faced similar problems, which is where the morality clause comes into play; an increasing number of publishing houses and agents are now including these clauses in their contracts, requiring authors to comply with acceptable professional standards and providing for the possible termination of the contractual relationship if the author fails to conduct themselves appropriately.
As of this writing, FINDING THE VEIN is on the verge of publication and the entire team is so excited! While this post will be going up after the launch for FINDING THE VEIN has officially kicked off, rest assured that our team will keep the enthusiasm rolling as we continue to promote Ooligan Press’s first mystery novel.
What makes an old book new—at least in the eyes of the consumer? Publishers of classic novels face the distinct challenge of marketing books that have already been extensively read, loved, discussed, and marketed. More often than not, publishers are not selling the content of the book—after all, the words are already tried and true—they are selling the experience.
Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.
A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
Books can give comfort in difficult times and allow us to feel connected when environmental factors like this pandemic keep us apart, but they do not usurp safety and health.