A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
publicity
Pitching in a Pandemic
By Tiffany Watson
Books can give comfort in difficult times and allow us to feel connected when environmental factors like this pandemic keep us apart, but they do not usurp safety and health.
The Perfect Content Cocktail: Newsletter Curation & Creation
By Alexandria Gonzales
As the publicity manager at Ooligan, one of my tasks is to send out quarterly newsletters. But getting people to read them is another story. That’s why I decided to change up how we do our newsletters while simultaneously giving some love to our backlist titles.
LAUREL EVERYWHERE Press Kit Prep
By Grace Hansen @thegracieve
The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.
A Publicist’s Guide to Successful Online Events
By Alexandria Gonzales
Knowing how to have a successful online event is crucial to getting readers to engage with your book. We all know that our attention spans are short, and when it comes to online presentations or keynotes, our attention is even shorter—especially with Zoom fatigue. So here is a publicity manager’s quick guide to successful online author events that attract and engage readers.
Preparing Authors for Digital Readings
By Selena Harris
Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?