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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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publicist

Navigating the Publicist-Author Relationship

By Alexandria Gonzales

March 8, 2021 by OoliganPress Leave a Comment

Navigating the Publicist-Author Relationship

Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.

Filed Under: Manager Monday, Marketing, Publicity Tagged With: author, book, communication, compromise, preparation, press, professionalism, publicist, publicity, publishing, Relationship

The Anatomy of a Press Kit

By Alexandria Gonzales

January 18, 2021 by OoliganPress Leave a Comment

The Anatomy of a Press Kit

A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.

Filed Under: Publicity Tagged With: book launch, book publishing, Book release, books, earned media, kit, Marketing, media, press, press kit, publicist, publicity, publishing

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