Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.
public relations
Write to Publish and Word-of-Mouth Marketing
By Michael Collins
Write to Publish—the annual conference that Ooligan hosts to demystify the publishing world for writers—has come and gone. By all accounts, it went pretty well. For an event that housed two concurring panels and a room for publishing vendors, the rooms were filled and it was well attended. Of course, the logistics of hosting an event is one thing (securing food for the event, finding speakers who were willing to talk, etc.), but getting people to buy tickets and come to the event is another, which is where marketing comes in.