There are a lot of arguments out there that try to establish that one typeface is inherently better than the other. Traditionalists value the more conservative, classic sense of structure and reliability that the serif font brings to a design. On the other hand, those who favor a more modern aesthetic use sans-serif fonts to convey a sense of friendliness and informality.
psychology
Typefaces as a Soft Science: How They Affect Our Perception of Information
By Zoe LaHaie
Many of us associate certain typefaces with specific situations or ideas—Times New Roman is generally used for anything academic or professional, Courier is reminiscent of old typewriters, and Blackletter or Gothic script makes us think of newspapers.
Sword and Sorcery and the Classroom
By Megan Doyle
Reading has been linked to learning and developing empathy, but a study published in Cognitive Development in 2015 believes that fantasy stories in particular could be linked to better learning. Whether it’s magic or the supernatural, fantasy elements in stories are as old as civilization, and people in a variety of cultures have found a […]
The Power of Stories: Narrative Psychology in Publishing
By Megan Doyle
Beyond the ability to hold an enthusiastic reader’s rapt attention or gain a bestseller’s widespread audience, stories have a power that most people take for granted. They contribute to the way we perceive and process our own experiences. Psychologists who study this power call it narrative psychology. Narrative psychology is described as a burgeoning field […]