Planning all of the events for the Untangling the Knot book launch and promotion was one of the most hectic and stressful things I’ve ever had to do, but also one of the most rewarding. When I wasn’t juggling email chains, trying to remember when I’d last been in touch with a venue, or reaching […]
promotions
Can Transmedia be Used in Small Presses?
By Roberta Kelley
When most people think of transmedia, the first things to come to mind are the massive transmedia campaigns of major franchises like Star Wars and Star Trek. These campaigns are great examples of the ways that transmedia can enhance the popularity of a story or series and involve their very loyal fanbases. From action figures […]
The Holiday Rush
By M.A. BerlinerGreetings, readers: Sorry to have been away for so long, but the holiday snuck right up on us! And I hear that there is another one coming. Now that we’re back, we are ready to rock n’ roll right through December. For starters, we have a great event opportunity planned for the new year: we […]
Do You Belong in History?
By M.A. BerlinerGreetings readers, This week has been a very exciting one for the staff of We Belong in History. We are focusing on promotions, specifically raising awareness of our coming publication date. We are running the gamut, tackling everything from social media blogs to conventional media outlets. Who knows, you might see flyers and posters pop […]
Ooligan Press at the PNBA Tradeshow
By Keely Burkey
This Monday Ooligan Press was lucky enough to snag a table at the Pacific Northwest Booksellers Association (PNBA) Fall Tradeshow. And while the tradeshow closely followed Wordstock, the two events were entirely different. For one thing, the conference was only open to book industry professionals. For another, the goal was to promote books, not sell […]