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Best Practices for Writing Blurb Requests

By Sarah Moffatt

February 21, 2022 by OoliganPress Leave a Comment

Best Practices for Writing Blurb Requests

What’s a blurb, you might ask? Cue the booming announcer voice: “Emotionally moving, socially poignant, and expertly crafted . . . a gem of contemporary literature.” Were you picturing the front or back of a book jacket just now? Good. That’s a blurb: the pithy quote on a book’s jacket that praises it and makes you want to pick it up.

Filed Under: Marketing Tagged With: Agent, blurbs, books, jacket, literary, Marketing, novel, praise, promotion, publicity, quote, Reading, request, review, writer, writing

Book Marketing on a Budget for Indie Authors

By Kaylee Lovato

January 19, 2022 by OoliganPress Leave a Comment

Book Marketing on a Budget for Indie Authors

Paying for advertisements increases the number of eyes that see your book, but there are other ways like hashtags and reaching out to people directly. I have always heard that the best marketing is always by word of mouth, and the goal is to increase the chances of that word getting started.

Filed Under: Marketing Tagged With: ads, advertisement, amazon, audience, Book Promotion, book sales, budget, content, fiction, independent, indie authors, indie press, Indie Publishing, Marketing, promotion, Rob Dircks, sales, science fiction, Self-Publishing, Social Media, spreadable, spreadable media

Preparing Authors for Digital Readings

By Selena Harris

July 15, 2020 by OoliganPress Leave a Comment

Preparing Authors for Digital Readings

Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?

Filed Under: Marketing Tagged With: audience, author, digital, event, Marketing, Online, promotion, publicity, publisher, Reading

Best Practices: A Social Media Guide for Authors

By Faith Muñoz @FaithAMunoz

March 30, 2020 by OoliganPress Leave a Comment

Best Practices: A Social Media Guide for Authors

For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.

Filed Under: Manager Monday, Social Media Tagged With: author, author platform, best practices, Book Promotion, engagement, guide, Marketing, personal brand, platform, promotion, publishing, Social Media

Blazing the Ooligan Trail(er)

By Brendan Brown

July 29, 2016 by OoliganPress Leave a Comment

Blazing the Ooligan Trail(er)

The book trailer: that rare and infamous chimera that prowls the lush, creeping undergrowth at the peripheries of the literary world, surfacing without warning from social media and blog feeds to pounce upon unwary readers. Like many emergent trends and technologies in reading, the appearance of book trailers on the scene has provoked a great […]

Filed Under: Publishing Tagged With: book trailers, Marketing, promotion, strategy, YouTube

Marketing to Libraries: Why It’s a Good Idea

By Roberta Kelley

June 4, 2014 by OoliganPress Leave a Comment

Marketing to Libraries: Why It’s a Good Idea

Libraries seem to be one of the most underrated marketing opportunities that many publishers tend to pay less attention to than they should. Something about libraries gives the impression that marketing to libraries is more of a by-product of publishing books rather than a highly profitable use of marketing manpower. The reality is that libraries […]

Filed Under: Publishing Tagged With: bookselling, libraries, Marketing, marketing strategies, promotion

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