Although digital readings are great opportunities for publicity, it can be daunting when a digital event is one of the only events that will occur, as was the case for many events for debut authors in early 2020. With all of that pressure, how can publishers get their authors ready for these events? What is the best way for an author to prepare for an online reading?
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Best Practices: A Social Media Guide for Authors
By Faith Muñoz @FaithAMunoz
For authors, social media is a wonderful place to share with friends, family, the writing community, and the world at large how fun and stressful the publishing journey can be. But if you’ve never used social media to promote yourself or your book, it can be hard to know how to get started.
Blazing the Ooligan Trail(er)
By Brendan Brown
The book trailer: that rare and infamous chimera that prowls the lush, creeping undergrowth at the peripheries of the literary world, surfacing without warning from social media and blog feeds to pounce upon unwary readers. Like many emergent trends and technologies in reading, the appearance of book trailers on the scene has provoked a great […]
Marketing to Libraries: Why It’s a Good Idea
By Roberta Kelley
Libraries seem to be one of the most underrated marketing opportunities that many publishers tend to pay less attention to than they should. Something about libraries gives the impression that marketing to libraries is more of a by-product of publishing books rather than a highly profitable use of marketing manpower. The reality is that libraries […]
Authors Lend a Helping Hand
By Roberta Kelley
It is common knowledge that independent bookstores have been struggling to stay in business. Studies have shown that fewer and fewer people are actually finding books in bookstores. With the rise of e-books and bookselling websites, readers are finding it more convenient to order books from the comfort of their own homes than to browse […]