At first glance, branding may not seem integral to book publishing. Readers are not likely to base their decision to buy a book on the publisher’s brand, but among publishing professionals, establishing a personal brand for yourself is crucial. Potential collaborators will want to know who you are, what you value, your level of expertise in relevant fields, and how to connect with you. You can control what they see by branding yourself online and within the industry according to how you want to be perceived.
What is the difference between personal branding and professional branding? Why does it matter and when is it better to use one over the other? Let’s start by defining what each one is.
Once upon a time, maintaining your portfolio meant taking hard copies to an interview or attaching them with your application. However, today most publishing employers prefer portfolio websites so they don’t have to worry about hanging on to (or worse, losing) the multitudes of work they receive from each candidate. But those of you who haven’t spent much time coding or building websites are likely wondering: Where do I begin? Well, look no further. Here are some tips to get you started.
As a self-published author, it may be intimidating to start with all of the online outlets claiming they can make your book the next bestseller. After all, you’re a writer, not a designer. To help make the process a little less intimidating, here is a brief list of options that can give your book the beautiful face it deserves.