Whatever changes, we know from history that technology will play a large part. Spending the time to learn new technology will allow publishers to work smarter instead of harder.
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Preorder Gifts As a Marketing Strategy
By Faith Muñoz @FaithAMunoz
Have you ever fallen prey to a beautiful book and bought it simply because it was pretty? Cover designers work hard, and well-made covers are usually responsible for someone stopping to browse. A similar phenomenon happens with preorder gifts, which leave readers desiring more than just the story.