When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.
Ooligan has several department managers who most closely correlate to positions you would find in a standard press, including a digital department lead, a design lead, a social media lead, a marketing lead, a copy chief, a managing editor, two acquisitions leads, and two publisher’s assistants. For anyone keeping track, that’s ten department managers. There are independent presses all over the country that operate with an entire staff of fewer than ten people, let alone ten managers. But the truth is, Ooligan doesn’t operate with ten managers: it operates with seventeen.
In the graduate program in book publishing at Portland State University, our graduation requirements are slightly different than those of other master’s degree programs. Instead of defending a thesis, we must participate in a three-part process in order to be eligible for graduation. This includes submitting a portfolio, composing a research paper, and completing an […]
Every Thursday, Ooligan Press invites a poet whose work is included in Alive at the Center, our forthcoming anthology of poetry from Pacific Northwest writers, to blog for us. This week, we are pleased to feature Andrea Bennett, a poet from Vancouver, B.C. Please enjoy her post! Pinball ≈ Prose Poetry A couple of my favourite poetry books—Marilyn Hacker’s Love, Death […]