Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.
It’s not just bibliophiles who are making the most of the bookstagram side of Instagram, publishers and other publishing professions have seen the potential of a few great books pictures and are now using them to promote their own brands. But are the Instragrams of publishers as artistic and effective as those of bookstagrammers, or are they doing something different?
Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?
From intimate readings to established conferences and book festivals, we’ve spent a lot of time over the past few months arranging opportunities for the world—at least our Pacific Northwest corner of it—to meet our books and their authors. There have been plenty of volunteer schedules to fill, promotional marketing and social media posts to plan, and boxes of books to cart to and fro. In return for that work, we’ve watched our authors delight and charm audiences while their books are admired, applauded, and carried away to new homes. So where in the world have we found Ooligan authors this fall?
Imagining shelves of Ooligan books expanding into the future is one of the unsung joys of inventory; what might seem a menial task, unseen and unappreciated, is actually one of the threads that weaves Ooligan Press together, past, present, and future.