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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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press

Navigating the Publicist-Author Relationship

By Alexandria Gonzales

March 8, 2021 by OoliganPress Leave a Comment

Navigating the Publicist-Author Relationship

Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.

Filed Under: Manager Monday, Marketing, Publicity Tagged With: author, book, communication, compromise, preparation, press, professionalism, publicist, publicity, publishing, Relationship

The Anatomy of a Press Kit

By Alexandria Gonzales

January 18, 2021 by OoliganPress Leave a Comment

The Anatomy of a Press Kit

A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.

Filed Under: Publicity Tagged With: book launch, book publishing, Book release, books, earned media, kit, Marketing, media, press, press kit, publicist, publicity, publishing

LAUREL EVERYWHERE Press Kit Prep

By Grace Hansen @thegracieve

September 21, 2020 by OoliganPress Leave a Comment

LAUREL EVERYWHERE Press Kit Prep

The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.

Filed Under: Manager Monday, Marketing, Publishing, Start to Finish Tagged With: grief, Laurel Everywhere, lessons, loss, media, press, press kit, press release, publicity

The How and Why of Mission Statements

By Jennifer Ladwig and Michael Shymanski

August 17, 2020 by OoliganPress Leave a Comment

The How and Why of Mission Statements

With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.

Filed Under: Acquisitions, Manager Monday Tagged With: Acquisitions, Authors, guidelines, mission, mission statement, Ooligan, ooligan press, press, publishing, publishing houses, submissions

Events and Outreach: What’s That?

By Denise Morales Soto @dmoralessoto

August 16, 2019 by OoliganPress Leave a Comment

Events and Outreach: What’s That?

Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.

Filed Under: Inside Ooligan Tagged With: Authors, conference, departments, Marketing, Ooligan, outreach, press, projects, publicity, publishing, Social Media, teams, w2p, Write to Publish

Brief Art Lesson on the Bookstagram

By Sadie Verville @sadieverville

October 10, 2018 by OoliganPress Leave a Comment

Brief Art Lesson on the Bookstagram

Keeping a consistent brand, no matter how personal the account, is so important. People want to follow accounts that they can trust will post fairly similar art, because they like that art. You wouldn’t commission an artist who gave out a different-styled piece every time someone requested their services; in a similar way, people will not give you that follow if you remain inconsistent and unpredictable.

Filed Under: Marketing Tagged With: Art, Authors, blogging, books, bookstagram, colors, community, Design, frequency, history, indiepress, instagram, Marketing, photography, pictures, PNW, Portland, press, publicity, smallauthors, Social Media, strategy, YA

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