The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.
Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.
A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.
With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.
Events and outreach: if you’re a new or prospective student of book publishing, chances are you’ve come across this term once or twice when looking into the program or researching the publishing industry in general. The term itself can be a bit vague, since it can encompass a lot of things. I didn’t know exactly what it was either when I first started at Ooligan. At the time, I knew it had something to do with a conference, and since I’m an avid convention goer, that was enough to hook me in. But once I started working with the team, I got a better sense of what it was, how important it was, and what it meant to be a part of it.