The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.
press kit
The Anatomy of a Press Kit
By Alexandria Gonzales
A good press kit makes it easier for journalists to learn quickly about an upcoming book release. There are six vital components to creating a press kit that will catch the media’s eye and get your author the attention they deserve.
LAUREL EVERYWHERE Press Kit Prep
By Grace Hansen @thegracieve
The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.