What’s a blurb, you might ask? Cue the booming announcer voice: “Emotionally moving, socially poignant, and expertly crafted . . . a gem of contemporary literature.” Were you picturing the front or back of a book jacket just now? Good. That’s a blurb: the pithy quote on a book’s jacket that praises it and makes you want to pick it up.
The purpose of a press release is to make news and generate publicity, and they’re an incredibly effective way to get that attention, but not if they aren’t written effectively.