Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.
As a publicist, I am always curious about how much of an impact publicity actually has on a book’s success. So I decided to conduct a small experiment. For an entire week, I asked everyone I saw reading a book two questions: Where did you first hear about that book? And, why did you choose to read that one in particular?