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Ooligan is an award-winning not-for-profit general trade press that publishes books honoring the cultural and natural diversity of the Pacific Northwest.

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PR

Nonfiction Publicity vs. Fiction Publicity

By Sydney Kiest @SydneyKiest

May 6, 2019 by OoliganPress Leave a Comment

Nonfiction Publicity vs. Fiction Publicity

Nonfiction sales have been on the rise as of late. As book publicists, we must embrace current market trends and learn how to use them to our advantage.

Filed Under: Manager Monday Tagged With: Book Promotion, book publicity, fiction, Marketing, news, nonfiction, pitching, podcasts, PR, public relations, publicity, Widmer Way

Where Did You Hear About That Book? – A Book Publicity Experiment

By Sydney Kiest @SydneyKiest

July 2, 2018 by OoliganPress Leave a Comment

Where Did You Hear About That Book? – A Book Publicity Experiment

As a publicist, I am always curious about how much of an impact publicity actually has on a book’s success. So I decided to conduct a small experiment. For an entire week, I asked everyone I saw reading a book two questions: Where did you first hear about that book? And, why did you choose to read that one in particular?

Filed Under: Marketing Tagged With: bookblog, bookmarketing, bookpublicity, bookstagram, booksuggestions, experiment, Marketing, marketingresearch, PR, publicity, readingsuggestions

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