The ramp up to the launch of FINDING THE VEIN has begun!
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Reaching Unconventional Contacts
By Bailey PotterWhen we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?