While it is important to respect our consumer base of the past, the consumer base of the future will no doubt be born out of the marriage between brands and social activism.
The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.
Regardless of whether Wolff’s book is libel or an accurate portrait of Trump’s White House (my guess is we won’t know for a while), by expediting the pub-date and moving forward with Fire and Fury, Henry Holt was able to do something that’s becoming harder and harder these days—something that the American Association of Publishers holds in high regard: exercising and protecting our First Amendment rights, the backbone of US democracy. And so what if the driving reason behind publishing was to capitalize on a money-making trend? Henry Holt isn’t alone.
In recent months, it has become difficult to point to a sector of American society that isn’t touched by political turmoil. Our recent presidential election and the mirroring Brexit vote across the pond mark deep and shifting partisan divides that show themselves in business, sports, educational communities, and the arts. Rather than being distinct from these communities and their conflicts, the publishing industry—because of its very nature—must both contain them and be contained by them.
Ahhh, Independence Day. A holiday intended to honor and celebrate America’s brave beginnings and illustrious history. A holiday of opposing emotions. And much like Thanksgiving, for many of us it may be filled with food, family, and fun. But also like Thanksgiving, it acts as a strange facade for a history that is far more […]
There was only one sunny day in January, and it was the day I took the train out to Milwaukie to interview Mike Munk. This was quite a privilege, as I’d read The Portland Red Guide last summer to familiarize myself with at least one Ooligan Press title before starting the master’s in book publishing […]