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politics in publishing

Marketing with Politics: Femvertising and Doing it Right

By Esa Grigsby

July 25, 2018 by OoliganPress Leave a Comment

Marketing with Politics: Femvertising and Doing it Right

The individual attention and the feel-good messages are examples of good advertising, and companies shouldn’t be punished for good advertising. The problem arises when their values don’t line up with their ads.

Filed Under: Marketing Tagged With: #MeToo, Advertising, authentic marketing, authenticity, book marketing, book publishing, feminism, femvertising, Forest Avenue Press, henry holt & company, marketing tools, politics, politics in publishing, women in publishing

The Success of Fire and Fury: What’s at Stake for Publishers

By Esa Grigsby

March 30, 2018 by OoliganPress Leave a Comment

The Success of Fire and Fury: What’s at Stake for Publishers

Regardless of whether Wolff’s book is libel or an accurate portrait of Trump’s White House (my guess is we won’t know for a while), by expediting the pub-date and moving forward with Fire and Fury, Henry Holt was able to do something that’s becoming harder and harder these days—something that the American Association of Publishers holds in high regard: exercising and protecting our First Amendment rights, the backbone of US democracy. And so what if the driving reason behind publishing was to capitalize on a money-making trend? Henry Holt isn’t alone.

Filed Under: Publishing Tagged With: aap, democracy, fact checking, fire and fury, first amendment, freedom of speech, henry holt, history and literature, michael wolff, politics, politics in publishing, publishers, trend, trends, trump

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