Things were also changing for Rachelle Markley, the owner of Crooked House Books and Paper. She said that walk-in traffic dropped off, but luckily she had always been selling online, her biggest presence being on Etsy. During March of last year, she fully expected not to make it when people were “hoarding beans and toilet paper;” she did not think that people were going to open their wallets and start buying “weird collectible books,” yet somehow the pandemic has been really good for online book sales.
Nearly two years into the pandemic, I’ve found myself not only reading more but also drinking more wine. Food and drink can set the tone for an experience, just as it can complement your dinner. As Ooligan strives to promote the experiences of the Pacific Northwest, I’ve chosen five wines from the area and paired them with favorite books from my collection.
Clarity, brevity, and utility were our main goals in updating our mission statement, and our group is incredibly proud of the work we’ve done. In moving towards our values of inclusivity, however, the mission statement is just the first step. Updating our mission statement is at the core of things that Ooligan Press wants to accomplish in terms of shaping literature and the publishing industry, and our work is still cut out for us.
We knew early on that FAULTLAND was the kind of book that could carry a strong and unconventional social media presence, and our Oolies are busily working away to demonstrate just how accurate that prediction was.
When we developed the marketing plan for this book, we included unconventional contacts that were appropriate for its themes. These included adoption associations, libraries, book clubs, and summer camps, in addition to the typical contacts that a project team collects. Our question was this: How do we reach the unconventional ones?
Like every kind of genre fiction, we knew that the mystery genre has a large audience, which would be great for Ooligan to break into. We just needed to get there. How? Well, that’s part of the mystery.