It is not enough for a title to be good (that is, a fitting description of the events of the plot that also strikes the right tone and implies the themes surrounding it), it must be enticing to the target audience and lend itself to marketing.
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The Stories that Oolies Are Tired of Reading
By Emily Einolander
We at the Ooligan crew love to hear, see, and read stories. In the course of devouring narratives, however, we have developed small pet peeves (and visceral rage reactions) to certain storytelling clichés. Everyone has a different trope that especially irritates him or her, but there are some patterns in the storylines that editors are […]